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Michelle Tidwell

Posted By Administration, Tuesday, July 25, 2017
Updated: Tuesday, July 25, 2017

Michelle is a Senior Project Manager at Parthenon Management Group where she oversees their work for the Schizophrenia International Research Society. She has a Masters Degree in Social Work from Azusa Pacific University where her education focused on non-profit management in addition to the clinical aspects of social work. Michelle is passionately committed to the non-profit sector and has participated in over a dozen international humanitarian projects focused on mental health education implementation in various cultures and populations.   

 We asked Michelle for her perspective on the issues facing the industry, the value of AMCI to her, and the milestones Parthenon Management Group sees coming down the pipe.

Q. What challenges are you focusing on with your clients and how are you addressing them?

I think the ongoing challenge is always communication.  We work in a technology-driven environment giving us an excuse not to look past an email or a document to see the person behind the work. I try and keep in mind that I work with people and that our profession is driven by the individuals behind the emails. This is empowering and helps me understand how important my day-to-day work tasks are. I try to stay in constant communication with my Board of Directors and committee chairs through emails, phone calls and by making it a point to say hello at meetings or in person. My hope is that by having a more personal communication approach, the client feels valued which keeps the organization relevant and growing. 

Q. What do you think is the primary value of your membership in AMCI?

Simply put, I value the connection with other members who are in the same industry. Being involved in AMCI provides the opportunity for members to have a community in their field that is incredibly beneficial for anyone who is fairly new to association management or who has been in the industry for decades. Through these networks, we are able to share best practices, tips and tricks, and connect in this growing field.

I look forward to having more opportunities to be involved in AMCI through various committees and events

Q. Are there any upcoming milestones for you or your organization that you’d like to share?

The organization I manage has typically held an international biennial meeting. However, they will now add a meeting in North America on their traditional off years. This is a huge milestone for the organization to grow from hosting one meeting to two. It is also a great demonstration of the growth of not only this organization’s field, but also the association management field as a whole.

I have seen our staff double in size, the number of associations expand and our current associations show notable growth.

For more information on Parthenon Management Group and Michelle, go to http://parthenonmanagementgroup.com.

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