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2014 AMCs Engaged!
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2014 AMCs Engaged!

The AMC's Engaged! program is tailored to meet the unique challenges of the AMC community and help them prepare for (or adapt to) the changing business landscape. Whether you're part of the leadership team of a thriving association management company, an owner navigating the first few years of growth, or an entrepreneur investigating the strengths of the AMC model, you can expect to walk away with concrete and thought-provoking information.

8/20/2014 to 8/22/2014
When: 8/9/2014
7:30 AM - 5:00 PM
Where: Omni Nashville
205 5th Avenue South
Nashville, Tennessee  37203
United States
Contact: Marlene Goldman
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2014 AMCs Engaged! 
August 9, 2014
Omni Nashville Hotel
Nashville, TN
The AMC's Engaged! program is tailored to meet the unique challenges of the AMC community and help them prepare for (or adapt to) the changing business landscape. Whether you're part of the leadership team of a thriving association management company, an owner navigating the first few years of growth, or an entrepreneur investigating the strengths of the AMC model, you can expect to walk away with concrete and thought-provoking information. Brought to you by the AMC Institute and the ASAE AMC Section Council, this meeting offers educational and networking opportunities that are not available through other sources.
NEW              Register for AMCs Engaged! on the ASAE Annual Meeting site.
                           If you have questions about registration please call ASAE Member Services at 202-371-0940 or
NEW          After registering, click here to make hotel reservations using the AMCI/ASAE room block.
                           If you have questions about housing please call  ASAE’s official housing company at 703-770-3912 or
                           866-812-8749 and let them know you have registered for AMCs Engaged!

7:30 AM - 7:45 AM Opening Remarks
7:45 AM - 8:45 AM
Breakfast and Opening Kick-Off Session with James Dean Hicks
Sponsored by ALHI
8:45 AM - 8:55 AMStretch Break
9:00 AM - 10:30 AM
Nine Surprising Tips, Tools and Techniques to Make Your AMC Stand Out
Adele Cehrs, CEO and Founder, Epic PR Group
10:30 AM - 10:45 AMNetworking Break
10:45 AM - 11:55 AM
Trend Spotting: How to Predict and Position Your AMC and Your Clients for Success
Adele Cehrs, CEO and Founder, Epic PR Group
12:00 PM - 1:15 PM
Luncheon and Economic Update for AMCs
Dr. Christopher Kuel, Managing Director, Armada Executive Intelligence 
1:30 PM - 2:30 PM2014 AMCs Engaged! Concurrent Forum Sessions of AMCs By Size
2:30 PM - 2:50 PMNetworking Break
2:50 PM - 3:50 PMAMC Best Practices and Accreditation Standards
3:50 PM - 4:05 PMStretch Break
4:05 PM - 5:00 PMCovering the Marketing Miles...Where We've Been and Where We're Going 


Breakfast and Opening Kick-Off Session with James Dean Hicks Sponsored by ALHI 

I know you have heard of Johnny Cash, Vince Gill, Reba McIntyre, Miley Cyrus, Crystal Gayle, Blake Shelton, Jessica 

Simpson, Kenny Chesney, Charlie Daniels, Conway Twitty and Alison Krause, just to name a few...and they are all great singers.......but you will get to HEAR THE ORIGINAL ARTIST….THE SONGWRITER …the person who wrote the song...the words and the music... and the one who painted the picture for the very first time...for your heart and mind to see. This WORLD RENOWNED songwriter/artist has written songs that have sold in excess of 50 million copies. 7 of them have reached # 1 on the charts and he has won numerous awards. Listen as he share the stories behind their songs.

Nine Surprising Tips, Tools and Techniques to Make Your AMC Stand Out
If a tree falls in the forest and there’s no one around, does it make a sound? Not without some good PR. It doesn’t matter how much noise you make if no one’s listening. 

This 90 minute session will delve into how AMCs can:

  • Get noticed in a crowded marketplace.
  • Be heard through micro-targeting techniques.
  • Why timing is a critical element in any marketing initiative.
  • What to say and how to tell it through provocative stories.

Join Adele Cehrs, CEO of Epic PR Group, to question everything you thought you knew about getting your message across. We’re going to do an interactive mastermind exercise that deep-dives into the effective use of PR in business communication. Bring your questions, concerns and conundrums and walk away with some powerful messages. (1.5 CAE Credits)

Trend Spotting: How to Predict and Position Your AMC and Your Clients for Success

In this interactive session, Adele Cehrs will work with AMCs to develop and recognize trends in the marketplace. Attendees will learn how to spot, write and talk about trends with their clients. Being able to forecast when the market shifts will greatly benefit AMCs and also enable AMCs to better prepare clients for these new and exciting changes.

For the first time, Adele Cehrs, reveals a process that has helped her clients and audiences (including Convention Industry Council, Project Management Institute, TLC’s Georgetown Cupcake, Yum Brands, DuPont and Lockheed Martin) scale their brand reputation, results and revenue.

Walk away with an actionable plan for how to predict that point in time when your industry, profession, company, or association clients’ members are thrust into the public eye…for better or for worse.  (1.25 CAE Credits)

Luncheon and Economic Update for AMCs 2014 - Year of the Horse! A Mid-Year Review - Triple Crown Winner or Bust? What do AMCs Do Now That the Game Has Changed?

The signs are pointing to a real recovery year in 2014 and that changes the dynamics for business in a dramatic way. For the last few years the name of the game has been deleveraging and caution but now the pressure is on to compete and grow. Companies are already showing a willingness to expand their sales and marketing efforts as they react to the moves of their competition and as they see opportunities for market share gain. This will likely mean a greater focus on getting out there in their respective communities. How do management companies contend with this change in focus? Great opportunities but more responsibility and work to go along with it. (1.25 CAE Credits)

2014 AMCs Engaged! Concurrent Forum Sessions of AMCs By Size! Sponsored by ALHI 

Love the idea of networking with your peers but wish you had additional time to sit one-on-one with company representatives that face the same challenges as you do on a day-to-day basis? This is your opportunity! Based on consistent member feedback, we’ve slotted this time to allow you to have open discussions with your peers. Facilitators for each Forum will get things started by asking "What’s On Your Mind?” and the free-flowing exchange of information and ideas will begin. Get ready to learn and grow!

Forum for Emerging AMCs
Active Leaders
Francine Butler PhD CAE CMP, President, Empressa Consulting Ltd, Golden CO
Conni Ingallina, President, SOS-Association Management Solutions, Scottsdale, AZ

Forums by AMC Size – Small/Medium
Active Leaders:
Lynda J. Patterson, FASAE, CAE, President & Owner, AMPED ‐ Association Management Partners
& Executive Directors, Madison, WI
Beth Quick‐Andrews, CAE, Partner, Q&A Business Solutions, St. Louis, MO

Forums by AMC Size – Medium/Large
Active Leaders:
Bennett Napier, CAE, President/CEO, Partners In association management, Tallahassee, FL Michael Payne, Senior Executive Vice President, SmithBucklin Corporation, Washington, D.C.

Forum for AMC Account Executives **New**
Active Leaders:
Tara Withington, CAE, Vice President, Executive Directors, Inc., Milwaukee, WI Susan Farrell Stock, MPS, Director, Catalyst Consulting and Executive Director, Association Management Center, Chicago, IL

AMC Best Practices and Accreditation Standards

This interactive session will provide attendees with insight into key areas of AMC operations management. The session will highlight best practices with August 2014 accreditation standards in mind. Core topics include staff training/professional development; social media and intellectual property policies; client performance reviews, and client contract disclosures.
(1.25 CAE Credits)

Panel of Speakers:
Sue Pine, CAE, AMC National Accounts, PHL‐CVB)/VP of Client Services, Association
Headquarters, Philadelphia, PA
Michael Deese, Esq., Partner, Howe & Hutton, Ltd., Washington, D.C.
Bill Barnes, CPA, CMA, Principal, Barnes, Givens & Barnes, Ltd., Arlington Heights, IL

Covering the Marketing Miles…Where We've Been and Where We're Going

Learn about progress made over the last 6 – 12 months on key initiatives in AMC Institute’s Marketing Plan. Discover the future role AMCI member firms must play to assist in growing business for the AMC community and expanding our market share. Understand the need to identify, acquire and share high value content with AMCI’s key audiences to begin positioning AMC Institute members as the world’s association thought leaders. (1CAE Credit)

Panel of Speakers:
Tina Wehmeir, CEO, AMC Institute, Alexandria, VA
Dede Gish‐Panjada, Sr. VP, AMP Management Services, Olathe, KS
Russ Lemieux, Group Vice President, Kellen Company, Atlanta, GA,
Kate Banasiak, President & CEO, Diversified Management Services, Des Moines, IA
Bob Waller, CAE, President, Association Headquarters, Inc., Mt. Laurel NJ
Don Macumber, Executive Vice President, Associated Luxury Hotels International, Wellesley, MA

Keynote Speaker Bios and Photos

James Dean Hicks' songs have been recorded by legends in the Music Industry including Charlie Daniels, Crystal Gayle, Merle Haggard, Johnny Cash and Conway Twitty. Since starting out in Kentucky as a child star at 10 years old and doing shows with Ernest Tubb and Hank Snow, he has had 7 # 1's and numerous awards since moving to Nashville.

Over 200 of his songs have been recorded by country's all time hottest performers.  They include John Michael Montgomery, Neal McCoy, Collin Raye, Johnny Cash, Merle Haggard, Charlie Daniels, Lorrie Morgan, Bryan White, and pop superstars, Aaron Neville and Tony Rich.  He also wrote the title cut "Sweet Kisses" for Jessica Simpson, "Life is a Party" by Aaron Carter and songs on rising pop stars Jon McLaughlin and Jack Savoretti. He has current cuts by Kenny Chesney, Wynonna, Jon Wolf, Emerson Drive, Lonestar, Rissi Palmer, a Reba/Vince duet, and he wrote and produced  "Dreaming Wide Awake” for the musical American Mall. His recent cuts are by country heartthrob Joe Nichols, Universal recording artist Joel Crouse, Texas artist Jon Wolfe and by Billy Ray Cyrus’ with their co-written song, "Son Of A Gun,” as well as a new songs in the Disney shows A.N.T. Farm & Austin & Ally.

 His songs have been featured in feature films, "Rugrats Go To Paris" and "Deep Impact." As a recording artist, he has had a #1 video in Australia and has 2 critically acclaimed CD's. And his song, "BAREFOOT CINDERELLA” was featured in the last season of Hannah Montana, sung by Miley Cyrus. He has produced many other artists, for both indie and major labels and he performs over 230 shows each year.

His websites are:


Adele Cehrs is the CEO of Epic PR Group – a public relations firm located in Alexandria, VA. Her firm has helped high-profile organizations like The American Board of Optometry, The Private Practice Section of the American Physical Therapy Association, Lockheed Martin, Georgetown Cupcake and the Convention Industry Council gain and maintain positive media attention.

She started her career out as a journalist for George Magazine and Gannett Newspapers. She was then recruited to the Public Relations side-- where she spent over a decade on Madison Avenue launching brands like 1-800 Flowers and Movie Phone. As a recognized expert, Adele has been featured in major publications including Voice of America, Washington Business Journal, the Washington Post, CNN, NPR, and NBC4.  Her speaking engagement list has covered the American Society of Transplant Surgeons Symposium, the American Physical Therapy Association Annual Meeting, and the Nonprofit Technology Network Conference.

Chris Kuehl, Ph.D is a Managing Director of Armada Corporate Intelligence. He provides forecasts and strategic guidance for a wide variety of corporate clients around the world. He is the chief economist for several national and international organizations including Fabricators and Manufacturers Association, National Association for Credit Management, Finance, Credit and International Business, and state accounting societies in Kansas, Kentucky, Missouri and Tennessee.

Prior to starting Armada in 1999 he was a professor of economics and finance for 15 years – teaching in the US, Hungary, Russia, Estonia, Singapore and Taiwan. He holds advanced degrees in economics, Soviet studies and East Asian studies. 

Chris is the author of Business Intelligence Briefs and Executive Intelligence Briefs - both publications from Armada. He is also responsible for the Credit Manager’s Index from NACM and Fabrinomics from the FMA. 

We would like to thank our keynote speaker sponsors!


AMCI Partners

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