Session 1: Stayin' Alive!
Bill Barnes, CPA, Barnes Givens and Barnes, Ltd, Sue Pine, CAE, Association
a successful AMC Owner, you created your own set of policies and procedures to
conform with the "Standard of Good Practices for the AMC industry."
Now, the challenge is to find a way to confirm that every new employee
knows about your policies. In addition, are you confident that the
policies and procedures that came with that new client that joined your AMC
during this past year also align with your AMC's policies?
this engaging panel discussion to learn both new ideas and share a few of your
own tips on how you are "keepin' your Best Practices alive" in you
Session 2: What's New?
Bill Barnes, CPA, Barnes Givens and Barnes, Ltd, Michael Deese, Esq., Howe
& Hutton, Ltd., Sue Pine, CAE, Association Headquarters
you are an Accredited AMC or not, you should be well aware of the proposed
changes to the ANSI "Standards of Good Practices for the AMC
industry." Join this engaging discussion, if you are interested in
making sure that your AMC stays current with the most recent enhancements.
In addition, hear from Bill Barnes, CPA on what to expect when your AMC
is either ready to have your auditor visit for either your first Accreditation
Review or your Re-Accreditation Review.
Names and faces will come together as AMC owners and Associate Members ”speed date”! This fast paced session allows Associate Members an opportunity to educate AMC owners about their products and services. AMC owners will have the opportunity to engage the Associate Members on how best to present their product and services to their staff.
Presenter: Michael Raynor
On the topic of
innovation, Raynor was co-author with Professor Clayton M. Christensen of The Innovator's Solution, which was on The
Wall Street Journal and The New York Times bestseller lists, and
sole author of The Innovator's Manifesto, released in 2011,
when the Financial Times called Raynor
"one of the most articulate and interesting of…strategists.” won several
"best book of the year" awards in 2003. On strategy, Raynor’s The Strategy Paradox (2007) was named by Strategy
+ Business as one of its top five picks in strategy, and BusinessWeek
named it one of that year’s 10 Best Business Books. He has also published
extensively in a wide variety of journals including The Harvard Business
Review, the Strategic Management Journal, Strategy + Leadership,
and is a regular columnist for The Conference Board Review.
In addition, Michael
has taught in the MBA and Executive Education programs at the Richard Ivey
School of Business at the University of Western Ontario in London, Canada and
at the IMD Business School in Lausanne, Switzerland. Michael has a doctorate
from the Harvard Business School, a master's degree in business administration
from the Ivey School of Business at the University of Western Ontario in
London, Canada, and an undergraduate degree in philosophy from Harvard
University. He lives in Mississauga, Ontario, Canada.
The use of consultants by associations in navigating the
Association Management Services search and selection process is a
growing trend. This panel discussion will provide meeting attendees with
insights from a variety of consultants as to the role they play in assisting
associations in the selection of an AMC. This is a unique opportunity to
exchange ideas and increase communication between AMCs and consultants.
Bill Barnes, CPA, PresidentBarnes, Givens & Barnes Ltd.
Ralph Bloch, PresidentRalph Bloch & Associates
Michael Deese, PartnerHowe & Hutton, Ltd.Bob Waller, President/CEOAssociation Headquarters
Presenter: Eric Herrenkohl
Eric Herrenkohl is President of Herrenkohl Consulting, an executive search firm that specializes in serving clients in consumer-packaged goods, food & beverage, and other industries. He founded Herrenkohl Consulting in 2002 and built the team that today serves a wide-range of Fortune 500 and mid-market companies. In addition to his expertise in supply chain and consumer packaged goods companies, Eric has strong relationships with executives in the financial services, retail, and professional services industries.
Previous to founding Herrenkohl Consulting, Eric worked in the executive search and sales incentive industries. He consulted with both Fortune 500 and mid-market companies including Saturn/General Motors, IBM, Lexmark, and Chase Manhattan Bank. During this time, Eric was the second employee hired to operate a patented, credit-card-based employee incentive system that disrupted and transformed the multi-billion dollar sales incentive industry.
Eric is the author of the Amazon best-selling book How to Hire A-Players, published by John Wiley & Sons and described as "the definitive book on talent acquisition.” He speaks regularly for CEO and executive groups. Eric has been featured by Business Week, Fox News, and NBC News. The Philadelphia Business Journal publishes his monthly column Hiring A-Players. His articles have also appeared in the Philadelphia Inquirer, Inc.com, Careerbuilder.com, MSNBC.com, and Monster.com.
Eric holds a master’s degree from Covenant Seminary in St. Louis and an undergraduate degree in economics and history from the University of Michigan, Ann Arbor. He and his wife and four children live in the Philadelphia area.
Eric Herrenkohl | President, Herrenkohl Consulting
Panelist: Marlis Korber | President, SMI Management Services, Inc.
Karen Kramer, MBA, SPHR | Director,
Association Management Center
Greg Schultz | Vice President, The Sherwood
Presenter: Blair Enns
Win Without Pitching Manifesto (RockBench, July 2010) is a provocative call for
reformation of the business development practices of creative businesses around
the world. Its twelve steps – framed as the proclamations of a win without
pitching firm, reveal that the source of, and therefore solution to, the global
free pitching problem is within creative firms themselves and not their clients
or trade associations.
Blair works his way through the book’s twelve proclamations
one at a time, like a twelve-step meeting. He begins by reading the
proclamation then sets the book down and speaks on the practical implications.
By its conclusion, not only is the audience questioning the merits of the
typical business development approach where so much is given away for free, the
path to an alternative approach is made clear. The goal of any keynote speech
is to inspire people to believe there is a better way and to empower them to
take the first step, and that’s what Blair Enns does with The Win Without
Blair Enns is on a mission to change the way
creative services are bought and sold the world over. Through
his global consulting practice Blair works with principals and personnel of
design firms, ad agencies, public relations practices and other creative
businesses to help them transform from a high cost, pitch-based business
development strategy to one where the firm commands the high ground in the
relationship and shapes how its services are bought and sold.
As a speaker and author, Blair endeavors to be the sand in
the industry-wide pitch machine, questioning creative firms and clients alike
on the sanity of the pitch-based approach. Beyond questioning, however, he
offers an alternative way forward for creative businesses, delivering a new set
of protocols on how to gain new clients without first parting with ideas or
Blair has lectured and consulted across the Americas, Europe
and Australia addressing many national and international conferences of design,
advertising and public relations. Prior to launching his Win Without Pitching consulting
practice in 2001, Blair spent 12 years working in account service and business
development roles for some of the world's largest ad agencies and some of its smallest
He operates from the remote mountain village of Kaslo,
British Columbia, Canada, where he lives with his wife and four children.
Presenter: Micheal Deese, Esq.
Association and AMC attorney Michael Deese will once again address legal issues confronted on a daily basis by AMCs and their clients. In this year’s session Mike will lead a discussion of the following topics: using a consultant to influence and direct a client’s desire to issue an RFP; formalizing an association’s relationship with its component organizations; using the funds of an association’s related foundation to support association programs; deciding when to notify a client’s insurance carrier of a third party claim; and recent developments in antitrust law as it applies to associations.
Michael Deese is a partner in the Washington, D.C. office of Howe & Hutton, Ltd., graduated from Davidson College (A.B. in Political Science, 1973) and the University of Pennsylvania Law School (J.D. and M.A. in International Relations, 1976). Mr. Deese has practiced law in Washington for 36 years, focusing primarily upon the representation of national and international nonprofit organizations.
His work on behalf of trade associations, professional societies, charitable organizations and their related entities has included corporate matters (incorporation, mergers and consolidations, bylaws development, obtaining and retaining tax exempt status, consulting regarding insurance coverage, development of chapter relations policies and agreements, review of publications and advertising, development and enforcement of codes of ethics and certification programs, and antitrust and tax compliance, including board member training), contract negotiation and drafting (with convention centers, hotels, endorsed product and service providers, publishers, website development and maintenance providers, association executives and association management companies), litigation (Federal Trade Commission investigations, Title VII, ADA, First Amendment and contract disputes) and general counseling regarding the antitrust, tax and other consequences of client actions and programs.
To The Conversation
started in 1995, World Café methodology is a simple, effective, and flexible
format for hosting group dialogue. For those of you new to World Café, we
offer the opportunity to experience it in action while addressing key ideas
nourished during the AMC Annual Meeting. The method has been described as
providing a means for reflective and collective conversation that is practical
and engaging. Utilizing this method (www.theworldcafe.com)
in a networking format, we will facilitate participant centered discussions on
such topics as:
Presenter: Sheri Jacobs, CAE
isn't just a pop star; she’s a marketing genius. By the age of 24, she had sold
15 million albums, 40 million singles and won two Grammys. When it comes to
creating and marketing your organization, it pays to think like Lady Gaga. In this
session, attendees will learn ways to create and market to potential clients
and strengthen the bonds with current clients. Sheri will illustrate why it's
important to be different (and how to differentiate your company in a crowded
market!); how to stand out and get noticed; how to leverage social media to
create and market membership and products; how to make money; and how to give
your clients (your fans!) something to connect with.
Sheri Jacobs, CAE
Presenter: Sheri Jacobs
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