LAUNCH OF MCI’S BLACK FLOWER AGENCY
Wednesday, March 9, 2016
BOUTIQUE DIVISION FORMERLY KNOWN AS AGENCY COULTER
SERVES LUXURY BRANDS
New York, NY, 09 March 2016. The MCI Group, a key driver of innovation in global meetings, events, association and congress industries, has announced the rebranding of Agency Coulter, its division that focuses on luxury brands to Black Flower Agency.
The newly named group brand follows MCI’s merger with Coulter Companies, launched as MCI USA in February. Coulter Companies was the parent of Agency Coulter, the company’s rapidly expanding experiential marketing and events agency. Now aligned with MCI Group’s global brand as Black Flower Agency, this MCI Group brand couples the demonstrated creativity, relationships and bespoke service commitment of its New York City luxury sector team with the depth, reach and worldwide reputation for excellence of MCI Group.
“Black Flower Agency is more than just a new name, it represents an expanded value proposition for existing and prospective clients,” said Blake Kotenbrink, President of Black Flower Agency. “We now possess an extraordinary ability to serve global clients through a unified corporate platform. The result is an end-to-end ability to deliver on what we know to be our clients’ and our own high standards, wherever that need exists.”
Headquartered in New York City’s Flatiron District a half block off Madison Square Park, Black Flower Agency is now a part of an organization of 1,850 professionals with offices in 60 cities and 32 counties. As a group brand of MCI, Black Flower Agency now expands its capacity to conceive, orchestrate and activate memorable events, specializing in design and production, white glove guest hospitality, and inimitable experiences for luxury brands in and outside the United States. Black Flower Agency’s global clients and partners include some of the most powerful and respected names in the fashion, financial, culinary, automotive, sports, travel, entertainment and luxury lifestyle sectors.
Black Flower Agency’s creative and strategic experiential event concepts are customized to clients’ market objectives, typically incorporating A-list talent, luxury products and services, consummate hospitality, as well as VIP access to top regarded establishments and highly anticipated events and “happenings.” Black Flower Agency delivers experiences for its clients that drive sales, productivity and brand loyalty.
“Our merger with MCI and introduction of Black Flower Agency represents another key milestone in providing the reach and scope that our clients expect of their most essential agency relationships,” added Tom Gibson, Chief Executive Officer, MCI USA.
For more information please contact:
Andy Schwarz, CAE
Associate Vice President, Public Relations
ABOUT MCI USA
MCI USA (formerly Coulter Companies) helps companies and associations to strategically engage and activate their target audiences, building the dedicated online and offline communities they need to strengthen their brands and boost their performance. Headquartered in the Washington, DC area with offices in New York and Miami, MCI USA is proudly recognized by the American Business Ethics Awards as one of the top companies in the United States for vision, leadership and integrity. Through the merger of MCI and Coulter Companies in 2015, MCI USA serves as the United States platform for the largest global provider of strategic engagement and activation solutions. This union results in a workforce of more than 1,850 professionals in 60 cities and 32 countries, accelerating MCI’s ability to work global and deliver local to senior influencers and decision-makers in associations, corporations and governments. Find out more at www.mci-group.com/usa
ABOUT BLACK FLOWER AGENCY
Black Flower Agency creates innovative marketing events and rarefied experiences in the areas of fashion, financial, culinary, automotive, sports, travel, entertainment and luxury lifestyle. With informed sensibility, Black Flower Agency aligns brands, products and services with A-list talent, leading establishments and high-profile happenings. The agency’s bespoke approach to hospitality drives brand affinity, adoption and loyalty. Long-standing client relationships speak to our flawless delivery on market objectives. Black Flower Agency is a group brand of MCI, the world’s largest provider of strategic engagement and activation solutions. Find out more at www.blackfloweragency.com.