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Association Transforms Strategic Partnership Approach to Maximize Member Value

Friday, September 23, 2016   (0 Comments)
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AMCI Media Contact:

Susan Iris

Principal, navigate




Association Transforms Strategic Partnership Approach to Maximize Member Value


Alexandria, VA – September 23, 2016 - Under pressure to respond to rapidly changing business conditions as well as to address the social, political, environmental and technological influences that impact their members most, association leaders are looking to reshape traditional relationships with vendors and service providers into true strategic partnerships. AMC Institute (AMCI), the trade association for the association management company (AMC) community has done just that in selecting Association Headquarters, the AMC division of AH, to be its strategic management partner to continue to build AMCI’s value proposition for member firms and the associations they serve as well as extend the organization’s growing influence internationally.


“We knew this was a rare opportunity to rethink the traditional approach to selecting an AMC,” explained Greg Schultz, Executive Vice President at Kellen and AMCI’s Board Chair, “and if we got it right, we could be both a case study and a best practice example for other association leaders.”


“We had to look at our organization candidly,” said Fred Stringfellow, CAE, President of Stringfellow Management Group and chair of the task force organizing the search, “and be frank about our strengths and weakness. As part of a new team, the focus has to be on our current strengths and assets as an organization, what we wanted to achieve, and what we could offer a potential partner.”


Key to the success of the initiative was redefining the selection process by streamlining activities, eliminating the ‘show’ that can accompany proposal presentations, clearly outlining ‘make or break’ expectations, and keeping the door wide open for creative solutions and new opportunities.  “We weren’t just talking about the selection of a professional services company; we were developing a process that would be helpful for any organization interested in assessing strategic relationship opportunities” explained Stringfellow.


For Bob Waller, CAE, AH President & CEO, “The entire process was very thoughtful and engaging. We were able to focus on the specific needs outlined by the Institute, and that allowed us to demonstrate how AH could provide the talent, services, opportunities, culture, and commitment that would be a seamless fit for the two organizations, and more importantly result in tangible benefits for AMCI’s members.”  Led by AMCI CEO Tina Wehmeir, CAE, transition to AH will be complete on October 3, when AMCI moves to AH’s Alexandria, VA office.


For an in-depth look at the design, execution, learnings, and outcomes of the initiative please visit http://www.amcinstitute.org/?page=DevStratPart.


About AMC Institute

AMC Institute advances professionalism and industry standards for association management companies. It provides resources to drive new business to members and champions an accreditation program to promote industry best practices. The AMC Institute represents over 180 association management companies that manage over 1,800 associations and is located at 1940 Duke Street, Suite 200, Alexandria, VA. For more information, visit www.amcinstitute.org, connect with the AMCI Group on LinkedIn, and follow @AMCInstitute on Twitter.


About AH

AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value and advance their causes, industries and professions.  AH has two current locations in Mount Laurel, NJ and Washington DC and is composed of four main divisions; a full-service association management company (AMC); a marketing and communications agency; a meetings & events management team; and a division that focuses on other custom solutions such as strategic planning, website builds and database integrations, accounting, recruitment, public affairs and lobbying, certification management, and growing non-dues revenue. AH maintains AMC Institute Charter Accreditation status. The AMC Institute Accreditation program is based on an ANSI Standard. As named by the Customer Service Institute of America (CSIA), AH is a Platinum Certified Customer Service Organization. For more information, visit www.AHredchair.com, connect with AH on Facebook on youtube.com and follow @AHredchair on Twitter.


AH Media Contact:

Caitlin McWilliams

Marketing and Communications Manager



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