FOR IMMEDIATE RELEASE

Contact: Kaitlin Welch Creative Marketing Alliance (609) 799-6000 ext. 21 kwelch@cmasolutions.com

IAAMC Recognizes Creative Marketing Alliance Association Services Group as an Accredited Association Management Company

PRINCETON JUNCTION, NJ - August 7, 2006 – Creative Marketing Alliance Association Services Group (CMA), a full service marketing firm and association management company, has been accredited by the International Association of Association Management Companies (IAAMC) as a company that meets or exceeds the requirements of the ANSI (the American National Standard Institution) Standard of service, quality and excellence in professional and trade association management.

The IAAMC, authorized by ANSI as the official association management company (AMC) Standard Developer, has awarded this accreditation to only 35 other management companies, nationally and internationally. With more than 600 AMC's worldwide, this accreditation separates outstanding management companies from the mainstream. The IAAMC accreditation process evaluates compliance with ANSI's voluntary consensus standard, which serves as a benchmark for AMC's to provide quality service and is recognized worldwide.

The extensive evaluation process required for accreditation involved a third-party, independent audit of CMA's business practices. This included an assessment of a wide range of the company's internal and external procedures spanning from financial practices to client relations. This accreditation demonstrates to existing and perspective clients that CMA is able to deliver services at an extremely high level of quality and integrity.

"This is an exciting time for CMA," said CMA President and CEO, Jeff Barnhart. "We have just been credited for all the hard work we do in meeting our clients' expectations and showing a high level of professionalism that is required by IAAMC to become accredited."

CMA works with various trade and professional associations to provide event, administrative, financial, and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference attendance. Using innovative marketing analysis technique and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential.

About Creative Marketing Alliance, Inc. Association Services Group
Based in Princeton Junction, NJ, Creative Marketing Alliance Association Services Group (CMA) is a full-service association management company. Founded in 1987, CMA offers services from turnkey management to association consulting and support services in any of the seven strategic areas of expertise including executive, administrative, and financial management, as well as member services, meetings, conference and trade show management. Other services include public relations, publications and interactive communications. CMA serves a diverse range of international, national and regional association clients. For more information, visit www.thinkcma.com.

About IAAMC
Based in Philadelphia, PA, The International Association of Association Management Companies (IAAMC) was established in 1976. IAAMC includes members throughout the United States, Canada and Europe who provide outstanding services to their clients and potential clients. IAAMC wants to advance the business interests of association management companies and the companies in the AMC industry.