Kellen Company Forms Strategic Alliance with China-based Horizon Research Consultancy Group
Alliance represents Kellen's ongoing global expansion
Atlanta, GA/Brussels, Belgium (September 2006) – Kellen Company, a premier global professional services firm, and one of the world's largest association management companies (AMCs), has forged a strategic alliance with Beijing, China-based Horizon Research Consultancy Group, a leading management and market research consulting company. The partnership gives Kellen a significant presence in Asia, with access to advanced resources and market intelligence that will benefit its international clients.
With offices in five cities in China (Beijing, Shanghai, Guangzhou, Chengdu and Wuhan) Horizon has become a renowned professional research and consultancy firm, serving both local and global enterprises during China's transition from a planned economy to a market economy.
Horizon's research projects, networks and expertise span a range of industries, including real estate, food & beverage, entertainment, tourism and telecommunications. These resources are now available to Kellen's client associations wanting to enhance their understanding of Chinese markets and professional services or establish representation in China.
"Kellen continues to expand its capabilities to provide our clients with the resources they need and want," said Peter Rush, CEO of Kellen Company. "Horizon is an excellent partner which can cater to the growing demand for market intelligence in China."
The partnership has already proven successful for current Kellen clients with projects in China.
"Horizon aims to be a leading China-based research and consulting brand with a global reach," said Victor Yuan, chairman of the Horizon Group. "It provides clients with data-based research, enabling them to exceed customer expectations, offer China-fit solutions, and deliver value-added results. Horizon grows together with its clients. By 2010, Horizon aspires to have a professional team of multi-national, cultural, and educational experts to service our clients with a new global image and capabilities."
Kellen's global services component was accelerated by the acquisition of Ernst & Young Association Management in Brussels in 2004 and the formation of Kellen Europe. Alfons Westgeest, managing partner of Kellen Europe, and group vice president of Kellen Company, is leading Kellen's global expansion efforts.
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About Kellen Company
Founded in 1964, Kellen Company provides association management, government affairs, public relations, meetings management, creative communications, Web site development and other professional services to associations, as well as individual companies and other organizations. Kellen serves more than 10,000 companies and 100,000 professionals worldwide, either through its more than 100 client associations or directly, from offices in Atlanta, Washington, D.C., New York City, Tucson and Brussels. For more information, visit www.kellencompany.com, www.kelleneurope.com
About Horizon Research Consultancy Group
Founded in 1992, Horizon is a leading firm in professional research and management consulting in China. Horizon Research Consultancy Group is composed of four branches: Horizon Research for market research, Progress Strategy for strategic management consulting, Horizonkey.com for shared online sources for studies of mass consumption culture, and Vision Investment for projects-selection and management consulting for investment. Horizon offers professional consulting services for those native or/and multinational corporations in greater China by employing advanced data-based research methodologies, policy analysis, and management diagnosis. Well recognized for its brand in professional services with its global vision and China experience, Horizon has invested heavily in R&D, cooperation with international service institutions, and efficient integration of human resources.
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