|2015 ELF Program|
ACCREDITED EXECUTIVE LEADERSHIP FORUM PROGRAM SESSIONS
Part One - Sauder School of Business |Executive Education
The Creative Imerative
Dr. Darren Dahl, Sauder School of Business
Creativity is a skill that organizations need to understand and develop in order to be innovative and successful. Leaders that are creative effectively solve problems and move their organization forward with success. The morning session will focus on how to develop your own creativity and effectively leverage this ability to build an innovative organization. CAE - 3.0 Hours - Domain 1: Strategic Management. A: General Management
Elaine Williamson, Sauder School of Business
For an entrepreneur, mastering the art of story-selling is a key to building a successful business. Successful brand builders understand that while content is critical, your brand must build trust with your customers.
Building Your Brand Around Core Values That Resonate
Dr. Timothy Silk, Sauder School of Business
Building brands is about creating meaningful associations – thoughts, feelings and beliefs – that are evoked when people think about a brand. This session will introduce a novel approach to brand building where brands are built on shared values that resonate with the target audience rather than characteristics of the product or service.
The session will show examples of how this approach has been successful in building highly differentiated brands across a wide range of industries, and how this approach can be used to build and strengthen your brand as an industry. Participants will work to identify core values that could serve as the foundation of their brand. The morning will conclude with a discussion of best practices in managing brands through a crisis, and how this relates to an industry. CAE - 3.0 Hours - Domain 1: Strategic Management. B: Identity and Branding
Part Two - Win Without Pitching