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2016 AMCs Engaged!
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August 13, 2016 
Salt Lake Marriott Downtown at City Creek
Salt Lake City, UT 


 Registration  App Housing  Location  Speakers  Program  Sponsors   Event Photos


Join us for the 2016 AMCs Engaged! August 13 at the Salt Lake Marriott Downtown at City Creek!

The AMC's Engaged! program is tailored to meet the unique challenges of the AMC community and help them prepare for the changing business landscape. Whether you're part of the leadership team of an experienced association management company, a new owner navigating the first few years, or an entrepreneur investigating the strengths of the AMC model, you can expect to walk away with concrete and thought-provoking information to help your company GROW. THRIVE.

AMCs Engaged! meeting is offered as a focused one-day Preconference Program prior to the ASAE Annual Meeting. This collaboration provides educational and networking opportunities that are not available through other sources, and allows AMC members to gain insightful knowledge and make contacts that provide value year round. See below for more information about registration, housing, and the program. 


Start your registration.

Registration Fee: $399

Registration for AMCs Engaged! is conducted through the ASAE Annual Meeting website. Please visit the
 Registration Information page for details.  There are several different registration options which include pre-conference registration just for AMCs Engaged! or registration for both AMCs Engaged! and the ASAE Annual Meeting.  Make sure to look for AMCs Engaged! on the program selection.  If you have any questions about registration, you may contact ASAE Member Services directly at +1.888.950.2723 or registration@asaecenter.org.


View the attendee list. 

AMCs Engaged! App


Provided by YourMembership, the AMCs Engaged! app has all the information you need. To get the app

  1. Download the app by visiting http://amci.quickmobile.mobi or go to your App Store or Google Play Store and download “AMCI Events.”
  2. Launch the app, then go to “Events” and search for AMCs Engaged!. To download it, select the “+” icon.
  3. Enter your email to login. Once you are logged in, you will want to select “first time user” to be sent a temporary password to set up your account. Even if you used the app for the 2016 Annual Meeting, you will still want to complete this step.

If you have any questions about the app, email mobileeventapp@yourmembership.com or stop by the YourMembership table in Salon Foyer F.


In the app you will be able to:

  • View the Program
  • Connect with other attendees
  • Claim CAE Credits
  • Evaluate the sessions
  • And much more!


The AMCI Room Block is Now Closed!

Please visit ASAE Hotel and Travel to reserve a room. If you have any questions regarding housing, contact Expovision at +1.866.812.8749 or +1.703.770.3912.


Salt Lake Marriott Downtown at City Creek
75 South West Temple
Salt Lake City, UT

Salons F-J


Keith McFarland, Managing Partner, Red Strategy Group

Author of THE WALL STREET JOURNAL #1 Best Seller –

The Breakthrough Company: How Everyday Companies Become Extraordinary Performers and Bounce.

As a technology CEO, business school dean, consultant and author, Keith McFarland has provided management insight to organizations for more than 20 years. He has written regular columns for BusinessWeek and Inc., and is founder of McFarland Strategy Partners.

McFarland’s book, The Breakthrough Company represents the most exhaustive study of successful growth companies in history. He and his research team spent five years assembling and analyzing a database of more than 7,000 companies — every company to ever be named to Inc. Magazine’s annual list of 500 fastest growing companies. In addition to debuting as #1 on The Wall Street Journal’s best-seller list, the book was also listed on the national best-seller lists of The New York TimesBusinessweek,The Los Angeles Times, and USA Today.    




Registration Opens
 7:15am - 7:45am 

 7:45am - 9:15am

WelcomeBuilt for Speed: Three Leadership Levers for Increased Agility
Keith McFarland, Managing Partner, Red Strategy Group

Keith McFarland, the author of bestselling books Bounce and The Breakthrough Company, will bring practical strategies that AMC’s can use to achieve their growth goals. Attendees will learn how to better examine their own company financial metrics, market moves by competitors and customer trends to identify when to place your bet on taking calculated risks to grow. The principles to be examined stem from an analysis of over 7,000 companies’ performances over time.

9:15am - 9:30am

9:30am - 10:10am

Innovations in Recruiting & Retaining Top-Tier Talent
Erin Fuller, FASAE, MPA, CAE, President, Association Management & Consulting, MCI USA
Karen Kramer, MBA, SPHR, Director of HR and Operations, Association Management Center
Leslie Murphy, FASAE, CAE, President, Raybourn Group International, Inc.
Lynda Patterson, FASAE, CAE, President and Owner, AMPED - Association Management Partners & Executive Directors, LLC

Professional services companies both sell and depend on human capital for their entire means of production – so having a motivated team is essential for AMC growth and success. As human resources strategies for management rapidly change, there are some firms successfully ahead of the curve. Come hear from several firms with record-breaking retention and consistent growth who have jettisoned some of the traditional employee management practices for those that are future-focused – with solid results. Leave with new concepts around performance management, recruitment, and staffing models.

10:10am - 10:50am Moving Beyond Outsourcing: New Models for Exponential Growth
Kate O’Donnell, CAE, Vice President, Brand Strategy, MCI USA
Greg Schultz, Executive Vice President, Kellen
Jeanne Sheehy, MBA, Vice President, Bostrom Corporation
Jessica Zuver, Director of Accounts, VTM Group

Many AMCs have successfully added additional business units – related or separate from nonprofit management – to grow both business reach and bottom-line results. Moving beyond a la carte services to catering to new markets is a paradigm shift for any business – come hear models and consider how you may expand into new verticals to help grow your business, team, market presence and overall profitability as a professional services firm.

10:50am - 11:20am Break

11:20am - 12:20pm Networking Kickstarters

Wondering how your company can evolve past that possibly outdated performance appraisal process? Would you like to know how your colleagues are managing the multi-generational workforce or staying on top of emerging technology trends? Join your colleagues in one of four Networking Kickstarters to discuss those things we all know we need to figure out and never seem to have the time to take care of. Each session will be an informal discussion on one of these topics and are intended to allow participants to share experiences and successful practices.

Generational Differences
Facilitator: Rebecca Brandt, CAE, Executive Director, Executive Director, Inc.

For the first time in history, four distinct generations are all working in the same workforce. Are you finding it challenging to recruit or retain millennials? Do you find your tried and true policies just don’t work for your company anymore? Join others to discuss these issues and gain some insight into other experiences with managing a multi-generational company.

How to Maximize Technology and Emerging Trends

Facilitator: JP Guilbault, President & CEO, YourMembership

Staying on top of the emerging trends of technology can keep more than one staff person occupied in your company. AMCs must stay ahead of the technology curve to ensure they are able to provide the best solutions to their clients. Join this Kickstarter to discuss how to keep the technology discussion in your company at a strategic level.

Human Resources and Performance Appraisal

Facilitator: Sara Meier, CAE, Senior Vice President, Client Relations, Association Management & Consulting, MCI USA

Providing employees with feedback about their performance in a meaningful and consistent manner is one of the most effective steps to creating a high performing company. Yet, creating the ideal evaluation process is an elusive endeavor. Join your colleagues for this session to discuss whether or not the performance appraisal process is dead and if so, what’s is taking its place.

IT Staffing & Investment

Facilitator: Vicki Loise, CMP, CAE, Vice President Association Management, Kellen

IT departments need to serve the evolving needs of both the AMC and its clients. How do you staff appropriately to meet today’s needs and identify emerging trends? Join this discussion to learn from your colleagues and share ideas about how to match your company’s IT staffing structure with available resources and meet the needs of the company.

12:20pm - 1:50pm                                

Lunch and Keynote: Reflections In The Ice

Derek Parra, Olympic Gold & Silver Medalist, Motivational Speaker, Award Winning Author

Derek Parra made history in 2002 when he became the first Mexican-American speed skater to compete in, and medal, in the Olympic Games.  His gold and silver medal winning performances in the 1500 meter and 5000 meter events in Salt Lake City made him an American hero, and solidified him as one of the most decorated speed skaters of all-time. From humble beginnings in the barrio of Southern California, Derek chased his dream across the country and around the world, before finally striking gold in Salt Lake.  You’d assume Derek’s most memorable Olympic moment was standing atop the medals podium, but you would be wrong.  In this heartfelt, emotional presentation, Derek shares his remarkable story, and the Olympic moment that truly touched his soul.  

Sponsored by ALHI

1:50pm - 2:20pm Networking Break

Sponsored by Visit Albuquerque
2:20pm - 4:00pm                                                                                                                                                                                                                                                                                       Concurrent Forum Sessions for AMCs by Size!

AMC Members Only

You loved it, you wanted more of it, and we listened! Based on consistent feedback, networking with peers is a highlight of the AMC programs so we’re giving you more opportunity.

This year’s AMCs Engaged! program will be expanded to provide more time to discuss “What’s on your mind, what’s keeping you up at night, what’s hot and what’s not…” This free-flowing networking time is facilitatedby peers who will ignite the conversation and discussion and then let the group take over.

These networking breakouts are organized by AMC size and there’s one specifically for Account Executives. Joining in these interactive collaborative discussion forums will enhance your experience at the AMC Engaged! conference.

Emerging/Small (10 employees or less)

Molly Lopez, CAE, President, Association Management, Ltd.
Beth Quick-Andrews, CAE, Partner, Q & A Business Solutions

Medium (11-30 employees)
Pam McKenna, CAE, President, McKenna Management, Inc.

Nick Ruffin, CAE, President & COO, AMR Management Services

Large (31-60 employees)
John Dee, CPA, Chief Operating Officer and Chief Financial Officer, Bostrom Corporation
Trudie Bruner, MBA, CAE, President & Chief Operating Officer, Fernley & Fernley

Extra Large (More than 60 employees)
Tara Withington, CAE, Principal, Vice President, Executive Director, Inc.
Marilyn Jansen, Executive Director, Marketing and Business Development, Association Management Center

AMC Account Executives
Sue Pine, CAE, Vice President of Professional Development, Association Headquarters and Philadelphia Convention & Visitors Bureau

Dawn Shiley, Association & Society Management International

 5:00pm - 6:30pm AMCs Engaged! Reception
Hilton Salt Lake City Center
Sponsored by Hilton


Attendees can earn up to 6.5 hours for CAE credit by attending educational sessions. AMCI will maintain records of your participation in accordance with CAE policies. To claim your CAE credits, you must check in on the AMCs Engaged! App by entering the 4-digit PIN code for the session. PIN codes will be available during the meeting on the conference room tables.


Thank you to our 2016 AMCs Engaged! sponsors!





Contact Katie Agard, Director of Programs, at kagard@amcinstitute.org or +1.571.527.3108 x 104.


AMCI Partners

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