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AMCI Canadian Chapter Education and Events
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Education and Events

AMCI Canada will be hosting a concurrent session during the National Conference of the Canadian Society of Association Executives (CSAE) and is also planning sessions regionally within Ontario in conjunction with the summer and winter Summits organized by CSAE Trillium Chapter. We are looking forward to further developing educational and networking opportunities within Canada for the AMC sector.

 Chapter Events

AMC Institute Canadian Chapter will be hosting a professional development event on Wednesday, January 18, 2017 from 12:30 p.m. to 4:00 p.m.. at the Sheraton Hamilton, Hamilton, Ontario. This meeting is being held in conjunction with CSAE Trillium Chapter's 7th Annual Winter Summit, January 19 and 20, 2017.

We are grateful to RBC Convention Centre Winnipeg for their generous sponsorship of this event:

   

 

Here are the event details:
12:30 p.m. - Registration and Lunch
1:00 p.m. - AMCI Canadian Chapter Update and Discussion
2:00 p.m. - Keynote Speaker: Cal Harrison - Selling Professional Services

Cal Harrison estimates that about 95% of all branding by professional services firms is based upon the flawed concept of differentiation.

Cal’s presentation on selling professional services addresses this common branding error – trying to differentiate a firm – and instead provides a road map for creating a brand that is based upon relevance and value, key components of attracting new clients – especially in the search-based digital marketing world.
This presentation is based upon his best-selling book The Consultant with Pink Hair a must-read for principals and practitioners in IT, architecture, engineering, consulting, law, design, market research and any type of advisory firm seeking new insights into selling their advice instead of their hours.

Please Note: AMCI members and non-members can attend this event for free. PLEASE FOLLOW THIS LINK TO REGISTER

In the future,  non-members will be charged to attend. AMCI members will be able to attend either at no additional charge or for a nominal amount.


About Cal Harrison,
Dipl. Adv. Art, BA, MBA, CMC 

From Spain to San Francisco, Cal Harrison has shared his advice on buying and selling professional services for almost two decades.

Cal founded Beyond Referrals to deliver sales, marketing and procurement advice specifically for the consulting professions and their clients. Cal is a regular speaker at conferences and conventions for professional services firms such as architecture, law, engineering financial services and consulting and is also an in-demand speaker for the procurement community – the institutional buyers of professional services.

He has been a speaker at the American Public Works Association national conference, the Purchasing Management Association of Canada (now SCMA) national conference, the Canadian Association of University Business Officers national conference and dozens more.

The Beyond Referrals methodology has been officially endorsed by the Institute of Management Consultants USA and his award-winning articles have been among the most downloaded in major consulting industry publications.

Harrison’s perspective is unique because he is constantly engaging with the sellers AND buyers of professional services to ensure that their perspective drives the sales, marketing and procurement processes he teaches around North America, the Caribbean and Europe.


For more information about CSAE Trillium Chapter's Winter Summit please CLICK HERE

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