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MCI Strengthens Creative Events Offering in Amsterdam

Date: June 22, 2012

Geneva, Switzerland – 22nd June, 2012. MCI announces the acquisition of DNA Events, expanding its service offering in The Netherlands. DNA Events will become part of MCI Amsterdam, bringing highly trained staff and enhancing its offering to both corporate and institutional clients.

Founded in Amsterdam in 2005, DNA Events has expertise in creative special events such as product launches, corporate meetings and sales challenges with a focus on corporate clients. As one of The Netherland’s leading names in corporate event management, DNA Events has a diverse existing customer base of European corporate clients and is particularly strong in the telecom sector.

Joining MCI Amsterdam’s senior management alongside Mariette Helman and Michelle Labouchere, Kim van der Does, founder of DNA Events, will serve as Director of Corporate Division. Speaking of the move, Kim comments, “When I founded DNA Events my dream was to produce not just events but unforgettable experiences. With MCI we found the perfect match and a truly inspirational international partner with whom we can continue the dream.”

Mariëtte Helmann, Managing Director, MCI Amsterdam, comments, “The acquisition of DNA Events builds on an existing relationship. We have closely worked together since 2006 with DNA bringing us that extra creative touch that both institutional and corporate clients greatly appreciated. We are sure that having the team on board now will enhance our services towards our existing and future clients who are more and more looking for creative solutions.”

For more information on DNA Events, visit www.dna-events.nl.


MCI is a globally integrated Association, Communication and Event Management Company. Since 1987, MCI has created corporate events, meetings and incentives; association and governmental conventions, congresses, exhibitions; and managed and provided consulting to associations. MCI’s mission is to help companies, governments and associations bring people together to create meaningful connections and win.

With offices currently in 47 cities in Europe, the Middle East, Asia-Pacific, North and South America, MCI is a thought leader in building community around brands, products and services for companies

and institutions. MCI’s 1200 plus employees represent 50 different nationalities and speak 60 different languages offering local knowledge in a completely international team.

Visit the MCI website at www.mci-group.com for the latest company information. The MCI Press Kit is available for download at www.mci-group.com/presskit. 

For further detail on the information contained in this press release, please contact:
Rachael Addley, rachael.addley@mci-group.com
David Barder, david.barder@mci-group.com
Phone: +41 22 3399549 Phone: +41 22 3399546

Downloadable Resources

application/pdf icon220612_MCI_PR_Strengthens_Creative_Events_Offering_Amsterdam.pdf(filesize 151.87 KB)

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