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Marketing

We Heart AssociationsThe elevator pitch and brand positioning verbiage can be supported by all of our members by adopting this language when you talk about your business, the AMC model in general, or the AMC Institute with business partners, potential clients, or any constituents that you deal with on a daily basis.  We encourage you and your staff to begin using this language today.  
 
 
 
 
 
 
 
 
 

Highlights of the messaging for the AMC model include:

 
Brand Essence: 
AMCs increase an association’s value and relevance to its stakeholders. 
 
Elevator Pitch: 
Association management companies (AMCs) lead organizations to greater growth and prosperity.  
 
Brand Positioning: 
Association management companies (AMCs) lead organizations toward greater growth and prosperity. At the heart of AMCs are passionate and attentive professionals who champion your cultural values and strategic objectives. They deliver unparalleled leadership acumen, accountability and support to produce tangible value for your organization. Whether you’re seeking a full service management solution or outsourced support for individual capabilities, you can rely on AMCs to increase your importance and relevance to members. 
 

Highlights of the messaging for the AMC Institute include:

 
Brand Essence: 

Advancing association management companies

 
Elevator Pitch: 
AMC Institute advances professionalism and high industry standards for association management companies. 
 
Brand Positioning:

AMC Institute advances professionalism and high industry standards for association management companies. We provide expert support and resources to drive new business to our members and keep them in the forefront of emerging trends and knowledge. We champion accreditation to promote industry best practices. We create educational and networking opportunities for AMCs to engage and learn from each other. Through these efforts, AMC Institute leads our industry, enhances the value of the association management company model and drives increased demand for members. 

 
2012 AMC Institute Annual Meeting Recap 
Were you in the room during the Using New Data and Marketing Tools to Grow AMCs session at the Annual Meeting?  Whether you were in attendance or not, surely you’ll appreciate having these links handy… Marketing Planning and Messaging Initiative presentation by McKnight Kurland and 2011 AMC Perception Study presented by Industry Insights. 
 
Be sure to reference all of the materials from the 2012 Annual Meeting available on the Online Community – click on the paperclip icon next to each presenter’s name under the schedule tab to view the attachments or visit the AMC Institute BlueSky Portal to listen to the audio recordings. 

AMCI Partners

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