|Reducing Overhead Costs: The National Tour Association|
IMG Associations knows going green saves green. As part of its association management expertise, the firm maintains a special knowledge of environmental activism initiatives, employing in-house experts on corporate responsibility.
In recent years, IMG has worked closely with one of its longest-standing clients — the National Tour Association, dating back to 1974 — to reduce waste and improve green business efforts. NTA's member magazine, Courier, is now printed on recyclable paper using soy-based inks. Many other printed pieces have been replaced with online versions. And the majority of NTA member communications are now delivered via e-mail. That saves on printing costs, and sends an eco-friendly message to association members.