A Decade of Dynamic Growth at the American Academy of Hospice and Palliative Medicine

AMCs can help associations grow by using strategies based on their specific needs and goals.

Learn how associations can leverage an AMC’s member retention and strategic leadership experience to increase association membership.

The Challenge

  • Expand within the hospice and palliative medicine field and develop more resources for its members.
  • Remain a leading advocate for hospice and palliative care providers and patients.

The Process

The expertise of AMC staff was key to AAHPM’s growth during this time by:

  • Tapping into the knowledge base of AMC leaders in governance, strategic leadership, product development, member retention, and health policy advocacy.
  • Redesigning governance structure and achievement-of-goals outline in four successive strategic plans.

The Results

Increase revenue by 270% and membership by 80%.

Successfully rebrand the Journal of Pain and Symptom Management.

Expand the AAHPM Annual Assembly to have a more inclusive and engaging learning experience for its nearly 3,500 yearly attendees.

Grow the number of physicians in hospice and palliative medicine by nearly 8,000 specialists through the HPM Match program.

With AAHPM’s expertise in the field and the AMC’s expertise in association management, the Academy exceeded its 10-year goals, and its growth is showing no signs of stopping.

With the help of an AMC, within 10 years AAHPM has:

Created more than 40 communities, including those focused on member diversity, and facilitated workforce initiatives such as innovative leadership programming.

Introduced a Hospice Medical Director Certification Program, a unified clinical patient data registry, and the first HPM Match medical residency program.

Supported and stewarded more than $12 million in grant funding support and acquired the Journal of Pain and Symptom Management.

Developed a portfolio of successful products designed to improve the care of patients and families.

Introduced the Palliative Care and Hospice Education and Training Act (PCHETA) in Congress and created a new Alternative Payment Model.