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Associate Members on the Value of Attending AMCI’s Annual Meeting

Posted By Administration, Thursday, December 21, 2017
Associate Members on the Value of Attending AMCI’s Annual Meeting
By Betsy Delfosse, Chief Operating Officer and Co-Founder, Dynamic Benchmarking and Jeff Baryenbruch, CHSP, Executive Director of Sales, Visit Milwaukee

Associate members have much to gain from the friendly AMCI community of business professionals, who are so open to learning and sharing ideas and best practices. The best way to get to know the members and invest in our education about the AMC market and association industry is by attending the next AMCI Annual Meeting in February 2018.  As associate members, we are running or managing a business of our own…a technology business, an accounting firm, a destination organization or hotel group…but you’ll find that much of the content of the AMC annual meeting is also relevant to our businesses or operations. 

The meeting’s Speed Dating event is your introduction to AMC business owners, who are organized into small groups for the purpose of hearing about associate member products and offerings. It’s a quick and comfortable way to make new connections and begin conversations that drive your business objectives. Take advantage of this great opportunity to meet as many AMC members and other associate members as possible to set the stage for a successful meeting experience.

If you haven’t attended a meeting before, you will be invited to the First Timers Reception.  New attendees are grouped together with a mentor (someone who previously attended meetings, is part of AMCI leadership or participates in the AMCI Community Engagement Committee). This relaxed, welcoming event is the perfect way to meet a new group of people that you will continue to see throughout the meeting. 
Then, jump into the program! In 2017 the Annual Meeting’s opening keynote address was about identifying both personal and employee strengths in order to build effective teams.  It was a perfect reminder to all of us to spend time evaluating what is going well, as opposed to focusing too much attention on what is going wrong. Additional session options included everything from how to grow a business while maintaining profitability, security and privacy in the workplace, business exit strategies, understanding how to work with AMCs as associate partners, and much more. 

A broad offering of content again this year will not only inform you about the challenges that AMCs face, but will help you develop strategies for positioning your product/offering as a solution to these challenges. The keynotes and sessions are designed to have content that is meaningful to members and associate members alike and this year’s theme is about moving your organization from ‘Inspiration to Implementation.’  And, you can share what you learn as you engage in conversation with other attendees.

Other opportunities will arise as you work your way through the meeting including: 
Learning about the AMCI committees that welcome associate partners
Seeing how your business can contribute to AMC:
How DMOs and CVBs provide important destination insight for meeting planning
How technology can be a differentiator or save AMCs time

The AMCI annual meeting ROI is easy to calculate from both the learning and networking perspectives.  It’s this deeper understanding of the AMC business and relationships that will help drive your success. As the saying goes “people do business with people they know, like and trust.”

We hope to see you at the AMCI Annual Meeting in February 2018 in beautiful Vancouver, Canada!

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