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Discover How the Energy Management Association (EMA) Quadrupled its Training Revenue in Just One Year

The association partnered with Capital Association Management (CAM) to evaluate its current audience and seek out new opportunities in the market.

They leveraged EMA’s training programs by highlighting the unique strength of the education and training attendees received.

LEARN HOW WE QUADRUPLED
TRAINING REVENUE.

The Challenge

Despite receiving positive feedback from trainees of the program, registration numbers were lagging. CAM started by asking about what gaps existed within professional education and training and how EMA differentiated themselves.

The Process

Based on that feedback, CAM made the following changes:

Right-sizing sessions to be shorter

Adapting existing materials for rapid deployments for new audiences

Identifying specific building types and customizing training

Creating new formats such as certificate programs for early-career professionals

The Results

By finding new audiences and creating new formats for them, EMA was able to quadruple training revenue after only one year and double the budgeted target for the following year.

As they look to the future, EMA is expanding its offerings to other associations outside of Maryland to train new audiences in new venues in their own states.

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