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See how different approaches to AMC partnerships led to completely different outcomes. See How One Association Found Success with an AMC While Another Failed Due to How Each Approached the Partnership

Two Associations, the National Industry Alliance (NIA) and the American Association of Services (AAS)*, sought out a partnership with an AMC.

However, due to internal factors, their experiences were vastly different and were reflected in the success of AAS and the missed opportunities of the NIA.

The Challenge

The NIA experienced significant resistance to the AMC from the outgoing Executive Director, leading to miscommunication and misunderstanding. Without mechanisms to resolve conflicts in a constructive manner, it became difficult to address challenges as they arose, and communication eventually broke down. Unfortunately, after only one year, the relationship ended, mainly due to:

  • Misalignment of expectations from the outgoing Executive Director
  • Lack of effective communication and a shared vision for goals
  • Internal resistance that led to a strained working relationship

The SuccessThe Process

The AAS, however, had a much more successful relationship with the AMC. By fostering a culture of collaboration, both the AAS and the AMC actively participated in the decisionmaking process. This allowed for making well-informed decisions and effective execution of agreed-upon strategies, mainly due to:

  • Full support of the Executive Director and board
  • Prioritization of clear and transparent communication
  • A mutual understanding of expectations

The Results

In the end, the National Industry Alliance and the AMC parted ways. Despite having one of their most successful events ever, they were never able to fully resolve their issues.

As for the American Association of Services, their partnership with the AMC led to a successful annual meeting, achieving greater financial stability, and increased profits. The AMC was also able to help AAS get approved for federal grants and streamline their finances and reporting.

*The names have been changed to protect the associations’ privacy