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2015 AMCs Engaged! Program Agenda
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2015 AMCs Engaged! Program Agenda



Friday, August 7, 2015                NEW - just added

2:00 pm –  4:00 pm 

AMC Best Practices and Accreditation Standards 


Sue Pine, CAE, AMC National Accounts, PHL-CVB and VP of Client Services, Association Headquarters

Bill Barnes, CPA, CMA, Principal, Barnes, Givens & Barnes, Ltd.

Michael Deese, Esq., Partner, Howe & Hutton, Ltd.


This interactive session will provide attendees with insight into key areas of AMC operations management. The session will highlight best practices that will enable accredited AMCs to stay compliant with the newly revised standards which became effective January 1, 2015.  Core topics include staff training/professional development; social media and intellectual property policies; client performance reviews, and client contract disclosures. 


Sign up here to participate in this workshop (no additional fee required). 



Saturday, August 8, 2015

7:00 am – 5:00 pm

Registration Open


7:30 am – 8:30 am

Breakfast and Opening Session with AMC Survey Research Results

       A Comparative Study of Independently Managed      

       Organizations and Association Management Company –

       Managed Associations

Presenter:  Mark Engle, DM,
FASAE, Association Management
Center and James Gaskin, PhD, Case
Western Reserve University


Critical questions; critical answers. Is the AMC model more financially productive for associations? To measure this, AMCI has commissioned research with the following objective:

To measure and compare the top line financial results for associations in AMC and independently managed organizations (IMOs) models.


Hear from the lead research investigator (James Gaskin, PhD) on the results of this landmark study for our community. 

Domain 2: Leadership, (.50 CAE Credits)


8:30 am – 8:40 am

Stretch Break

8:45 am – 10:15 am

The Revenue Growth Habit: How to Grow Your Association By 15% in Just Minutes Per Day

Presenter:  Alex L. Goldfayn, CEO, Evangelist Marketing Institute


Join Alex Goldfayn, the Marketing Evangelist for this powerful presentation on how to dramatically grow associations by understanding the incredible ways they help their members. Take away no-cost, immediately applicable techniques you can put to work across your client base. Domain 7: Membership Development,  (1.50 CAE Credits)


10:15 am – 10:30 am

Networking Break

10:30 am – 12:00 pm

Transforming Workplace Culture to Foster Business Growth
Moderator: JP Guilbault, CEO – YourMembership.com, Inc.

This panel presentation will provide attendees with proven tools to take back home and enhance workplace culture; diversify their business model; and/or be positioned for significant growth.



Bennett Napier II, CAE, President/CEO – Partners in Association Management (‘Best Company To Work For’ 2011, 2012, 2013 - by Florida Trend)

Karen Kramer, MBA, SPHR, Director Association Management Center (A Best Places to Work in Illinois winner 2010, 2011, 2014 and 2015)

Russ Melaragni, VP Employee Relations  Hyatt Hotels Corporation

(2015 Fortune “100 Best Companies to Work For®”in America for second consecutive year)

Domain 3: Administration, Sub-domain F. Business Planning, (1.50 CAE Credits)

12:00 pm – 1:45 pm

Luncheon and Session on Meetings Mean Business - Understanding Our Strategic Impact

Presenter: Michael Dominguez, Senior Vice-President,
Chief Sales Officer
, MGM Resorts International

Co-Chair, Meetings Mean Business Coalition
Immediate-Past Chairman, International Board of Directors, MPI

Executive Committee, US Travel Association

Co-Chair, APEX Taskforce on Piracy


As our industry has recovered from the Great Recession, the meetings industry looks significantly different than it did in 2009. It is critical for industry leaders to understand the global changes in this environment in order to protect important association revenue streams. In this session, we will learn how to combat some of these issues and what the collective industry is doing to strategically position ourselves as a vitally important piece of the US economic environment. This is a unique opportunity for you to have an open dialog regarding the direction of an industry that is vitally important to your clients and your business.


Key takeaways will include:

· Understand messaging that relays our impact on the US economy

· Supply and Demand issues impacting the industry

· Forecast for 2015 and beyond for our industry

· Understand how global influences impact growth

 Domain 1: Organizational Management, Sub Domains D and E, (1.25 CAE  Credits)


Sponsored by ALHI



1:45 pm – 3:00 pm

AMCs Engaged! Concurrent Forum Sessions for AMCs by Size!

Love the idea of networking with your peers, but wish you had additional time with fellow AMCs representatives that face the same challenges you do on a day-to-day basis? This is your opportunity!


Based on consistent member feedback, we’ve designated this time to allow you to have open discussions with your peers. Facilitators for each forum will get things started by asking, “What’s on Your Mind?” and the free-flowing exchange of information and ideas will begin. Get ready to share, learn and grow!


Forums by AMC Size – Emerging/Small (10 employees or less)

Active Leaders

Francine Butler PhD, CAE, CMP, President, Empressa Consulting, Ltd. 

Forums by AMC Size – Medium (11-30 employees)

Active Leaders

Fred Stringfellow, CAE, President, Stringfellow Management Group, Inc. 

Forums by AMC Size – Large (31-60 employees)

Active Leaders

Bennett Napier, CAE, President/CEO, Partners in Association Management, Inc. 

Karen Wesloh, CAE, CMP, Partner and Senior Account Executive, The Harrington Company

Forums by AMC Size – Extra Large (more than 60 employees)

Active Leaders

Tara Withington, CAE, Vice President, Executive Director, Inc. 

Bruce Wardle, CAE, President/CEO, Association Management Group, Inc.


Forum for AMC Account Executives

      Active Leaders

      Jennifer Rzepka, CAE , Vice President, Svinicki Association      

      Management, Inc.

      Suzanne C. Pine CAE, VP of Client Services, Association              


      AMC National Accounts, Philadelphia Convention & Visitors Bureau


3:00 pm – 3:15 pm

Networking Break

3:15 pm – 4:15 pm

Back by Popular Demand! An Economic Update for AMCs

Presenter:  Christopher Kuehl, PhD, Managing Director, Armanda Executive Intelligence


The signs are pointing to a real recovery in 2015. For the last few years businesses have been deleveraging and acting cautiously, but now the pressure is on to compete and grow. Companies will need to expand their sales and marketing efforts to keep up with the competition and increase their market share. Discover how management companies can contend with this change in focus and extra workload in order to take advantage of new opportunities.

Domain 9: Marketing, Public Relations, and Communications, (1.0 CAE Credits)


4:15 pm – 5:00 pm

The Association Growth Workshop

Presenter:  Alex L. Goldfayn, CEO, Evangelist Marketing Institute


Join Alex’s second session for in-depth discussion of growing your association’s membership and revenue. You’ll leave this highly interactive session with a detailed plan for growing your organization. Domain 8: Programs, Products, and Services, (.75 CAE Credits)



5:30 pm – 6:30 pm

Networking Reception (transportation will be provided)


DoubleTree by Hilton Guest Suites

Fort Shelby Detroit Downtown

525 West Lafayette Blvd.

Detroit, MI 48226



Sponsored by Hilton 



* Program subject to change


AMCI Partners

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