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Maintain Your Strategic Focus

Running a trade association or professional society is often similar to running a for-profit business. The same questions need to be asked: How can the organization grow? Where will we find new "customers"? What positioning do we want for our organization with our target audiences?

Especially in a tightening economy, it is critical for organizations to revisit their strategic plan rather than automatically reduce programs and new member initiatives. Surviving the downturn doesn't have to mean scaling back. Instead, to stay on course for success, associations will be challenged to find new and innovative ways to add value.

High on the list of benefits of partnering with an AMC is the strategic specialization it brings. Seasoned executives with years of nonprofit management experience conduct a comprehensive organizational evaluation, offering strategic advice and best practices for moving forward.

Specifically, AMCs can help nonprofits:

  • Focus on quality and efficiency. Of vital importance, AMCs lend an objective, third-party assessment.
  • Maximize and monitor revenue. AMCs help prioritize staff time put toward revenue-generating and collection activities.
  • Keep the ideas coming to do more with less. Because they work with multiple clients, AMCs facilitate idea-sharing among executives.
  • Continuously communicate value. AMCs keep boards and committees informed.

To keep nonprofits on top of the trends and ahead of the curve, AMCs perform regular environmental scans. And looking beyond the current downturn, AMCs help organizations continue to plan for the future, surveying members to see if and how their needs have changed, and identifying new opportunities down the line.

AMCI Partners

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