A Global Gathering That Matters

Each year, IMEX Frankfurt serves as a powerful reminder of the role global events play in shaping the future of the meetings and association industry. As one of the largest and most influential international trade shows for meetings, events, and incentive travel, IMEX is more than just a marketplace—it’s a hub for innovation, partnership, and leadership.

During the selection process, your association’s board of directors will ask a lot of questions about a new association management company (AMC). The questions will probably focus heavily on costs, staffing levels, past successes, and how the AMC has performed with similar associations.

Knowing how your AMC develops its cost structure and understanding how they’ve guided associations through the same obstacles to success is important—but many boards often fail to ask about an AMC’s culture.

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew.  With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase!

However, it’s likely that your more traditional engagements are on pause. As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space.