Washington, D.C. — MCI USA's Association Solutions division is pleased to announce promotion of Beth Knight to Vice President of Membership. In this role, Knight will lead MCI’s membership strategy with a focus on recruitment, retention, and engagement for associations and non-profits.
“Beth brings strong membership expertise, a collaborative leadership style, and a clear understanding of what members need to succeed in today’s dynamic operating environment,” said Carrie Hartin, President, Association Solutions. “Her leadership will be instrumental as MCI USA continues to invest in services that strengthen our association partners.”
Knight brings 30 years of experience in membership development, engagement, and organizational strategy. While at MCI USA, Knight has developed membership strategies for American Heart Association, International Live Events Association and the Society for Defense Financial Management. Prior to joining MCI in 2022, she held senior leadership roles with the Audiovisual and Integrated Experience Association (AVIXA), where she led Enterprise Member Programs and expanded volunteer council participation—driving more than 200% growth in council membership and engagement while advancing initiatives that strengthened brand visibility, workforce development pipelines, and member value, and with the American String Teachers Association (ASTA), where she rose to Chief Operating Officer and, in partnership with the CEO and Board, helped transform the organization from a sub‑$1M budget with minimal reserves into a $2.1M, financially stable operation through disciplined growth strategies, diversified revenue, streamlined operations, and membership modernization. Her work has consistently focused on aligning member needs with strategic objectives and long‑term organizational impact.
As Vice President of Membership, Knight will look to oversee a team of MCI USA’s talents focused membership operations and initiatives, working closely with member volunteers and industry partners to enhance the member experience and support sustainable growth.
For more information, please contact Amy Lotz, Association Solutions Chief of Staff at [email protected].
About MCI
MCI is a global marketing engagement agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offerings include live and virtual events, strategic and digital communications, consulting and community solutions. MCI's U.S. headquarters is in the Washington, D.C., area with offices in Baltimore, Dallas and Chicago. https://www.wearemci.com/en-us