Industry Partners: Strengthening Connections Across the AMC Community

Partnerships are vital to the success of all AMCs. Through strong, trusted relationships, AMCs can demonstrate to their clients why the AMC model works—and why their AMC is the right partner to help them grow.

AMCI’s Industry Partners play a central role in this ecosystem. Their sponsorships, expertise, and active participation in AMCI programs not only strengthen our events—they deepen their understanding of the AMC model, build lasting relationships with AMC leaders, and serve as ambassadors for AMCs globally.

The Industry Partner Committee meets regularly to support partners who want to better understand the AMC space and learn how they can contribute. Their goals include:

• Identifying the best ways to build relationships with attendees at events like AMCs Engaged—and throughout the year
• Helping educate AMCs about the resources, tools, and innovations partners bring to the table

A New Task Force to Strengthen AMC–Partner Engagement

To further deepen connections between AMC members and Industry Partners, the committee has launched a new task force focused on increasing meaningful engagement at AMCI events.

The task force’s goal is to uncover ways to create intentional, high‑value interactions between AMC members and Industry Partners so that everyone—AMCs, partners, and clients—sees clear ROI. This work will help shape recommendations that strengthen relationships and support more productive collaboration across the AMC community.

Easy Access to the Right Partner Contacts

AMCI makes it simple for AMC members to connect with the right person inside each Industry Partner organization. Every partner designates a primary contact who understands the AMC model, knows the questions our members typically ask, and can help facilitate pricing, product details, and any member‑exclusive discounts available.

These contacts are your go‑to resource—and we encourage you to include them in any communication you may have with others in that partner’s organization. Doing so ensures you’re connected with someone who understands the AMC community and can help streamline conversations and next steps.

We also encourage you to share this directory with your internal teams so everyone knows exactly who to reach out to when partner questions arise.

You can find all designated partner contacts in the Industry Partner Main Contact Directory, located on the Welcome page.

Discover Your Business Exchange

AMCI’s Industry Partners recognize the strength of the AMC model and the impact your work has on the associations you serve. They also understand that the right products, services, and solutions can help your firm—and your clients—thrive.

That’s why they’ve developed the Business Exchange, a curated collection of exclusive discounts, value‑adds, and competitive advantages available only to AMC Institute members. These offerings are designed with AMC operations in mind, giving you access to partner benefits that support your business, enhance client service, and create measurable ROI.

Whether you’re exploring new technology, evaluating service providers, or looking for ways to streamline operations, the Business Exchange makes it easy to find partner offerings tailored specifically to the AMC community.

Making Networking Easy and Fun: Connect & Win at AMCs Engaged

Our partners are always looking for creative ways to connect with members, and this year’s AMCs Engaged meeting features a fun activity designed to make those connections effortless: Connect & Win using the A2Z Leads™ app.

If you are attending the meeting, your badge will include a QR code. Every scan—whether it’s a partner or a fellow attendee—earns an entry to win prizes including gift cards, hotel stays, and more, all generously donated by our Industry Partners. Winners will be announced at the Closing Reception.

It’s a simple, fun way to meet new people, strengthen relationships, and make sure every conversation leads somewhere meaningful. To learn more about Connect & Win, visit the Know Before You Go Guide.

As the Board Liaison for the Industry Partner Committee, I encourage everyone to spend time with our partners, learn about their work, and explore how we can support one another. At Synergos, we’ve seen firsthand how these relationships create value, and I’m always happy to share what’s worked well for us.

Lane Velayo, CAE, Partner, Synergos AMC

To keep momentum strong, the Chair, Board, and CEO will continue sharing monthly updates on AMCI’s Strategic Plan. These communications will spotlight progress toward our 50 by 50 goal, highlight the work of committees and task forces, and outline upcoming opportunities for engagement. You can expect these updates throughout the year as part of our commitment to a shared vision, clear direction, and consistent communication.