Every association management company (AMC) aims to increase revenue, attendance, and engagement for their client events, conferences, and trade shows. However, AI remains an underutilized resource for AMCs, often due to the overwhelming number of available tools, a lack of straightforward use cases, or the challenge of justifying staff time to explore its usage.

This is NOT a history lesson on AI, nor is it a discussion of typical tools or broad concepts. Instead, it is a dynamic session focused on putting theory into practice by leveraging better prompt engineering, AI training and leveraging best-in-class tools (many of which are low-cost or free) specifically designed to help AMC professionals enhance all aspects of event organization, data analysis, contracting, conference planning, marketing, and more.

This session aims to provide AMCs with a significant boost in efficiency and improved outcomes for their events with minimal investment.

Takeaways/Outcomes

1: The session will immediately equip attendees with actionable insights and skills to build better queries, optimize their prompts, train AI tools and achieve better results to increase the value of AI tools.

2: Attendees will see how AI tools, including event-specific toolsets will enable them to seamlessly integrate AI into their event planning, operations, marketing, and analytics.

3: Participants will receive sample data, documents, and scenarios to help them safely explore and "road-test" the concepts discussed after the session.

Presented by Rich Vallaster, DES, CEM, Sr Director of Industry Relations and Community Engagement