Member Spotlight

 Ashley Cortino and Jenny Dorsten are Executive Administrators for Impact Association Management, which is
headquartered in Madison, WI with an additional office in Nashville, TN.

Ashley has over 10 years of progressively diversifying association management experience. She has managed eventsanywhere from a 5 person executive conference to a trade show with 15,000 attendees. She successfully applies this project management experience to the operational side of associations as well.

Jenny’s fifteen year career in nonprofit management includes extensive work with associations and chambers of commerce. She is adept in providing strategic direction, supporting boards, managing finances, developing successful sponsorship campaigns, executing events, and member communications.

This duo makes one unstoppable team when it comes to managing their shared client, Wisconsin Educational Media & Technology Association (WEMTA).

WEMTA came to Impact in 2018 for financial management, website management, conference planning, membership growth and administration, marketing and more. WEMTA’s mission, “to empower educators to provide learning experiences that prepare students to flourish in an information-rich world,” stood out to both Ashley and Jenny and has driven their work throughout their time with this client.

WEMTA and Impact were in the full swing of conference planning when COVID-19 hit. The conference was a few short weeks away when, as most AMCs have experienced, a full 180 was needed. Ashley and Jenny got to work right away communicating with membership and planning a virtual event. With this switch up, many aspects of the conference and its tradition needed to change. One of the planned items for the in person conference included selling books to attendees.

Each year, WEMTA holds a statewide program titled, “Battle of the Books.” This program is designed to promote a love of reading among students. It encourages students to read a variety of books and remember information about its plots, characters, and setting. These book sales are integral in providing non-dues revenue for the organization.

When the conference needed to move to a virtual event, it posed the question of what to do with these books? The board had a couple of options but ultimately went back to their mission to provide learning experience and prepare students. What good would it do to have books sitting in storage for months when they could be in the hands of students?

Although the organization’s budget took a major hit with the cancellation of their conference, the group made the decision to donate the books to another Wisconsin based nonprofit, the Madison Reading Project, Inc. The Madison Reading Project shared a similar mission and provides free books and literacy programs for students in the community. This joint effort provided 12 boxes worth of books to children in need.

In a time of uncertainty, isolation, and virtual learning, a book can be your best friend. It can take you to a world of magic and imagination and away from the screens. Thanks to the Wisconsin Educational Media & Technology Association, the Madison Reading Project, and Impact Association Management, students across Wisconsin have that escape in a time where they need it more than ever. Even in a period of budget slashing within the association, it’s refreshing to see nonprofits helping other nonprofits succeed.

About Impact Association Management
Impact was founded in 2006 by Jodi Fisher as a full service Association Management firm successfully managing small and medium sized Associations in growing membership, holding successful meetings and events, and implementing efficient and goal-driven processes. Impact is headquartered in Madison, WI with a second branch in Nashville, TN and has expanded into a robust team of Executive Administrators with impressive backgrounds in Association management and a passion for what they do!