NBMDA is a trade association comprised of wholesale distributors and
manufacturers of specialty building materials for interiors. Education
has a primary role in reaching its goals, but the association is also
responsible for providing funding for investments to enhance member
value. In an effort to deliver timely, relevant information about
industry changes and other valuable information to improve
productivity and efficiency for employees, NBMDA designed a new
program that would also generate revenue for these programs.
NBMDA membership is comprised of groups with different needs. Therefore, the new program would have to keep these variables in mind when building out the program's structure, ensuring that each group's needs would be met.
Working with the NBMDA Board of Directors and staff, Smithbucklin helped
develop the Education Supporter Program, a year-round education
sponsorship opportunity that could:
- Address the needs of both member communities.
- Focus on generating funding through member donations to enhance education quality and training.
- Provide competitively priced education that all members could benefit from.
Through the program, members gain access to NBMDA offerings at a
discount. This also allows them to benefit from year-round positioning,
setting them apart from the competition. Additionally, wholesaler
distributors and manufacturers see members in a more positive light, not
to mention receiving complimentary extras like annual dues, convention
registration fees, and more.
The Results
In the time since the program was initiated, the program has generated
almost $100,000 in revenue, most of which has been allotted to fund
future educational activities, with the rest covering dues and event
registration fees. In addition, it's also helped to increase business
and staff efficiencies plus enhance cash flow early in the year.
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