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AH Hosts 5th Annual Leadership Forum

Friday, December 1, 2017   (0 Comments)
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AH held its annual Leadership Forum, providing client partners with valuable information related to advancing non-profit associations and organizations


MT. LAUREL, N.J. – November 30, 2017 – AH, a leading professional services firm located in Mount Laurel, N.J. and Washington, D.C., hosted its annual Leadership Forum earlier this month, offering its client partners two days of complimentary educational workshops, covering topics related to non-profit and association trends, technology, innovative learning experiences and more.


“AH offers this exclusive event each year to our client partners, carefully planning the program so that the sessions presented directly correlate in assisting the participants in being stronger leaders, as well as providing current trend information” said AH President and CEO, Bob Waller, Jr., CAE. “We know how busy our volunteer leaders are and we make sure that at the end of the program, they leave with information that they can use in both their professional and volunteer roles.”


This year’s guest speakers included:

JP Guilbault, President of Community Brands; Michael Reed, organizational development expert  of Bloch & Reed, LLC; David Saef, strategy and marketing executive at GES – Global Experience Specialists; Nina Pickell, CEO of Beyond Intent.

An evening reception at the AH Leadership Forum featured the annual Red Chair Awards Ceremony, a program designed to celebrate measurable success achieved by client partners throughout the year. Each award recognized an accomplishment that is related to one of the AH pillars: Multi-dimensional Growth, Engaged and Disciplined Leadership, Intelligent Use of Technology and an Unwavering Commitment to Mission. The 2017 winners were chosen by a third party panel of judges from applications submitted by the association’s executive directors.

Red Chair Award Winners

·         Multi-dimensional Growth – Juvenile Product Manufacturers Association (JPMA) partnered with Family Media, publishers of New York Family magazine and producers of the New York Baby Show, the largest baby consumer show in the U.S. to create The 2017 Baby Show Series, combining the JPMA Baby Show with three consumer shows in New York, Chicago and Los Angeles. JPMA engaged a wide range of members, media partners and other industry stakeholders to design the “big tent” event concept that included 2.5 days of trade show and one consumer day. The net result of the creation of The Baby Show Series was multi-dimensional growth in revenue opportunities, membership, media awareness, partnerships and consumer engagement all while staying true to JPMA’s strategic pillars.

·         Engaged and Disciplined Leadership – The Society for Information Management (SIM)’s board has put forth several strategic initiatives over the past few years. Some of these initiatives include 1) a redesigned annual conference, which will feature more facilitation and less lecturing, daylong topic tracks, fewer sales pitches and more opportunities for networking, and 2) a technology transformation, whereby the current system is upgraded to a more robust, future-facing and community-driven platform. It is because of SIM’s dedicated and motivated leaders that these initiatives were identified and are well on their way to becoming realities. SIM members have everything to gain by engaging with these new advances.

·         Intelligent Use of Technology – The Wound, Ostomy and Continence Nurses Society (WOCN®)  partnered with Hollister, Inc., a leading medical device company, to develop and release an electronic tool to assist non-expert clinicians in assessing and treating patients with peristomal skin complications -- the Peristomal Skin Assessment Guide or PSAG. While the original PSAG contained excellent clinical information, it existed in the form of a printed workbook with complicated color-coded algorithms for clinicians to employ. Along with Hollister, The Society worked to develop an electronic mobile tool that a clinician could easily access when treating a patient. Further, the electronic tool featured a wealth of content unavailable in the print guide, including videos and an interactive photo compendium of peristomal issues and ostomy products. The Society and Hollister debuted the PSAG in May of 2017 and to date, more than 4,000 users have accessed the PSAG.

·         Unwavering Commitment to Mission – NADCA, The HVAC Inspection, Cleaning & Restoration Association’s goal is for its members to be the number one resource for consumers and other entities seeking air duct cleaning. In support of this mission, NADCA established an anti-fraud task force to combat scammers and fraudulent companies taking advantage of unsuspecting homeowners within the growing air duct cleaning industry. The anti-fraud task force of committed volunteers worked to identify a strategy for educating consumers and promoting proper cleaning by qualified professionals. As a result, NADCA’s innovative Breathing Clean campaign was born. Breathing Clean is a centralized hub within the NADCA website dedicated to educating consumers. It provides helpful resources including a Homeowner’s Guide to Air Duct Cleaning and video PSAs. Breathing Clean content has had more than 84,000 impressions with a reach of 184 million readers. Social media marketing of the campaign has resulted in a 50% increase in consumer visits to the Breathing Clean section of the NADCA website. NADCA has engaged its members to serve as Breathing Clean Champions by providing a marketing toolkit that can be used to help educate consumers and promote the use of NADCA certified professionals.


Honorable Mention


·         Multi-Dimensional Growth Honorable MentionNational Association of Productivity and Organizing Professionals (NAPO) embarked upon a journey to re-brand itself as a part of the strategic planning initiatives for 2016-17. The rebranding project has encompassed the professional structure of the organization, professional education, internal communications and public relations and marketing. This all-encompassing re-branding of the organization was done to highlight the evolution of the industry as well as recognize the professionalism of the Association’s members. NAPO has begun to see an uptick in membership growth. Increasing NAPO’s visibility has increased member engagement and increased member recruitment.

·         Intelligent Use of Technology Honorable Mention – The American Society of Hand Therapists (ASHT)’s Hand Therapy Week is recognized across the world and seeks to raise awareness among various audiences, celebrate the benefits of hand therapy and educate the public. In 2017, ASHT experienced its most successful Hand Therapy Week to date due to an awareness campaign involving a series of video “vignettes,” highlighting three real hand therapy patient success stories. Activity on the ASHT Facebook page surged during Hand Therapy Week and the video vignettes were among the most popular posts on ASHT social media throughout Hand Therapy Week, reaching a total of about 13,000 people. This was ASHT’s first project involving the digital media team in the Red Chair Communications dept., and feedback from volunteer leaders and the public was very positive.

·         Unwavering Commitment to Mission Honorable Mention - Association Management Company Institute (AMC Institute) launched a video series, called “A Day in the Life.” It goes behind-the-scenes at Association Management Companies to reveal how innovative solutions are applied to real-world association challenges. Shot as a practical docu-series, the eight videos each examine an issue or opportunity encountered in daily association management and how an individual or team of professionals works to address them. “A Day in the Life” is part of a year-long content series which launched at a live industry event in August. Collectively, the series has received over 1,570 views!

·         Unwavering Commitment to Mission Honorable Mention - Medical Dosimetrist Certification Board (MDCB)’s mission is to steer the advancement of the Medical Dosimetry profession by establishing certification and continuing education standards to enhance quality patient care. Chief among MDCB’s strategic goals is to maintain “the gold standard in medical dosimetry testing.” Each exam question should meet the strictest testing industry guidelines in formatting and clarity. To this end, the MDCB determined to review all 810 items in the test bank. Several alternating task group review sessions were scheduled, ½-day sessions tied to board meetings and a number of two-hour conference calls were held to accomplish this goal and keep the gold standard.


For more information about AH and its 2017 Leadership Forum, visit https://leadershipforum.ahredchair.com/


About AH

AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value and advance their causes, industries and professions. The Mt. Laurel – based company is composed of four main divisions within AH; a full-service association management company (AMC); a marketing and communications agency; meetings & events management team; and a division that focuses on other custom solutions such as strategic planning, website builds and database integrations, accounting, recruitment, public affairs and lobbying, certification management, and growing non-dues revenue. AH maintains AMC Institute Charter Accreditation status. The AMC Institute Accreditation program is based on an ANSI Standard. As named by the Customer Service Institute of America (CSIA), AH is a Platinum Certified Customer Service Organization. For more information, visit www.AHredchair.com, connect with AH on Facebook on youtube.com and follow @AHredchair on Twitter.


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Media Contact:

Caitlin McWilliams

MarCom Manager



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