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2017 AMCs Engaged!
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 August 12, 2017 
Fairmont Royal York
Toronto, Canada


 Registration Housing  Location Program  Sponsors 


Join us for the 2017 AMCs Engaged! August 12 in Toronto Canada!

AMCs Engaged! is tailored to meet the unique challenges of the AMC community and help professionals prepare for the changing business landscape. Whether you're part of the leadership team of an experienced association management company, a new owner navigating the first few years, or an entrepreneur investigating the strengths of the AMC model, you can join your peers for a day-long deep-dive into current trends and topics impacting associations managed globally by AMCI members. Learn new business and client strategies as you make connections with other professionals that provide management solutions. 

AMCs Engaged! meeting is offered as a focused one-day Pre-conference Program prior to the ASAE Annual Meeting. This collaboration provides educational and networking opportunities that are not available through other sources, and allows AMC members to gain insightful knowledge and make contacts that provide value year round. See below for more information about registration, housing, and the program. 


Start your registration

Registration Fee: $449

Registration for AMCs Engaged! is conducted through the ASAE Annual Meeting website. Please visit the
 Registration Information page for details.  There are several different registration options which include pre-conference registration just for AMCs Engaged! or registration for both AMCs Engaged! and the ASAE Annual Meeting.  Make sure to look for AMCs Engaged! on the program selection.  If you have any questions about registration, you may contact ASAE Member Services directly at +1.888.950.2723 or registration@asaecenter.org.


HOUSING - AMCIs room block is closed. 
Please visit   ASAE Hotel and Travel for more information. If you have any questions regarding housing, contact Susan Chapins at susan@expovision.com or Expovision at +1.866.812.8749 or +1.703.770.3912.


Fairmont Royal York
100 Front Street West

Toronto, ON  M5J 1E3


AUGUST 12, 2017 PROGRAM (subject to change)

7:00 am 

Registration opens 

7:30- 8:00 am 


8:00-9:15 am 

Welcome & Keynote Speaker 
Global Trends Impacting Associations and AMCs: The State of the World
Speaker: Glen Hodgson, Senior Fellow & Former Chief Economist, Conference Board of Canada

The global economy is being hit simultaneously by a number of forces that are challenging its ability to continue to grow at a healthy and sustained pace. Some of these forces are structural. Aging demographics and much slower workforce growth in many major industrial countries, and now in China, are gradually pulling down the dynamism and growth potential of these economies. Global and regional value chains have become the dominant business model in many sectors, and individual firms need to determine how they can penetrate key sectoral value chains in order to grow their business. Another structural force is climate change and the policy and business response, still in its infancy.

There are also many current policy and political challenges that need to be taken into account – recurring financial turmoil in Greece, heavy fiscal burdens in many countries, geo-political instability in the Middle East and other regions, the popular pushback on free trade and investment, and their consequences.

Glen Hodgson has spent a career examining these forces. He will provide his perspective on what they mean, and how businesses, their representatives and advocates, and policymakers can best respond.

9:15-10:15 am 

Global Engagement Big Picture and Real AMC Results and Panel Discussion
Speaker: Erin Fuller, President, MCI USA

Did you know that associations with a global presence end up increasing domestic growth as well? Come learn about recent research on how engagement within global associations both follows and diverts from US-based association models, and stay to hear from four AMCs who have successfully taken their clients global, with strong results. Leave with a better sense of how you – regardless of firm or client size – can incorporate successful global strategies, and how to lead those conversations with your client leadership around wider reach into new markets.

Panelists: Erin Fuller, President, MCI USA; Lynda Patterson, President, AMP&ED; Fred Stringfellow, President, The Stringfellow Group; and Greg Schultz, EVP, The Kellen Company

10:15-10:40 am 

Networking Break

10:40-10:50 am 

ASAE Update

Speaker: John Graham, FASAE, CAE, President & CEO, ASAE

10:50-11:20 am 

ASAE Research Update
Speakers: Sue Pine, PHLCVB and AH Research Committee Trends Advisory Co-Chair, and Tara Withington, CAE, Executive Director, Inc.; Research Advisory Committee Member

Speakers will provide updates from ASAE about the ASAE Foundation Trends and Foresight Research Program. 

11:20 -11:25 am  Move Break 
11:25 am-12:35 pm 

AMC to AMC; Creating Industry Connections: Networking Kickstarters
Back by popular demand, Networking Kickstarters will allow AMC association professionals the chance to connect with others who provide management solutions to associations, lead and share staff teams, and provide solutions for growth. Topic options include:

Breakout Session 1: 
Incentivizing Your Staff

Moderator: Bennett Napier, MS, CAE, Partners in Association Management, Inc.
Transitioning AMCs and Start Ups
Moderator: Gregory Brooks, Executive Director/President at AMC Source

Breakout Session 2: 
Collaboration Opportunities Amongst AMCs

Moderator: Tara Withington, CAE, Executive Director, Inc.
Growing AMCs
Moderator: Marilyn Jansen, Association Management Center

12:35 - 12:40 pm  Move Break

ASAE Update

Speaker: John Graham, FASAE, CAE, President & CEO, ASAE

12:40-2:05 pm 

Networking Luncheon and Keynote Speaker

What's Your Uber... Are You Ready for 2020?

Speaker: Tom Morrison, Author, Speaker, Assocaition CEO, Life Coach

In a study by IBM, senior executives of thousands of companies stated that their #1 fear for the future was the "Uberization" of their industry or marketplace.  This energetic and informative session will help provide the keys in researching and determining what future disruption is coming your member’s way.  3-dynamic forces are changing every industry as it has the taxi, real estate, publishing and music industries.  No industry is exempt from uberization.  Over the last 5 years, disruption has transformed many industries putting the association and their members at risk for competing.  The question is… Do you know what may be lurking your way that is going to create havoc in your industry?  Tom Morrison will share 4 visuals every executive should be looking at with future business planning, the 3 dynamic forces causing disruption, the 3 reasons why disruption is happening and the 6 places it occurs.

Lunch sponsored by:



2:05-2:15 pm 

Move break

2:15-3:55 pm 

AMCs by Size!
Discuss what's on your mind with your peers during these facilitated networking breakouts! AMC and Account Executive breakouts are for AMC Members only.

Emerging/Small (10 employees or less)

Facilitators:  Constance Wrigley-Thomas, CAE , Owner/CEO, Essentient Association Management & Events; Shari Bricks, CMP, Managing Director, Bond Association Management; and Beth Quick-Andrews, CAE, Partner, Q&A Business Solutions

Medium (11-30 employees)
Facilitators: Ruth Abrahamson, CEO Base Consulting and Management Inc.; and Charles Hall, President, Association Services Group

Large (31-60 employees)

Facilitators: Bennett Napier, MS, CAE, Partners in Association Management Inc.; and Nick Ruffin, CAE, President/CEO, AMR Management Services

Extra Large (more than 60 employees)
Facilitators: Kate O’Donnell, CAE, Senior Vice President, MarCom & Brand Strategy, MCI USA; and Keith Howard, CAE, Vice President, Business Development, Associations International

Account Executives

Facilitators: Rebecca Brandt, CAE, Account Executive, Executive Director Inc.; and Danielle Russell, CAE, Senior Manager, Association and Events Management

3:55 - 4:00 pm Move Break
4:00 - 4:15 pm  AMCI Research Update 
4:15 - 4:30 pm Meeting Wrap up 
4:30 - 6:00 pm 

AMCs Engaged! Reception
Hosted by Tourism Toronto





Thank you to our 2017 AMCs Engaged! sponsors!




Contact Trista Boyd, Programs Manager, at tboyd@amcinstitute.org or +1.703-570-8955. 

AMCI Partners

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