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2019 Annual Meeting
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Join us for the 2019 Annual Meeting February 6-8 in Austin, Texas!


JW Marriott Austin
110 E. 2nd Street
Austin, Texas 78701
United States

The JW Marriott Austin hotel brings an unparalleled upscale hotel experience to downtown Austin. Situated in the heart of the city, our sprawling urban resort features the largest guest rooms in Austin, TX with floor to ceiling windows, 7 bars, 3 restaurants, Starbucks, the posh Spa by JW, the brand new Edge Pool Bar & Cabanas, and the ever-popular Burger Bar, our food truck without wheels. JW Marriott Austin is a 2018 TripAdvisor Certificate of Excellence Award winner and only a 15-minute drive from Austin International Airport and just steps from the best attractions and entertainment options Austin has to offer – including the Sixth Street Entertainment District, University of Texas and the Texas State Capitol.










AMC Registration

Associate Member Registration 


 Register on or before  
January 2

 Register after  
January 2

Association Management Company Member  $750  $850
Additional Association Management Company Member   $675 $775 
Associate Member (Vendor/Supplier)  $1,150   $1,250  
Additional Associate Member (Vendor/Supplier)  
Guest (access to all evening receptions only)
One Day Pass $495 $495

The refund policy is as follows:
Cancellations received 30 days prior to meeting date: Registrants will receive all amounts paid to AMCI minus a $75 handling fee.
Cancellations received less than 30 days prior to the meeting date, or cancellations received during the meeting: A refund is not available.
To cancel a registration, please email Heather Koolmeyer at hkoolmeyer@amcinstitute.org.


Book online! 

To reserve your room by phone: 
Reservations ID:  AMC Institute 2019 Annual Meeting (Please quote to the Reservations Agent)
Reservations Direct Phone: (844) 473-3959
Please note that the last day to make reservations is Friday, January 4th, 2019.

If you have any questions regarding your reservations please contact Caitlin Roan at caitlin.roan@whitelodging.com or by phone at (512) 608-4175.


Attendees can earn up to 9.91 hours for CAE credit by attending educational sessions. AMCI will maintain records of your participation in accordance with CAE policies. 

*Please note, this schedule is tentative and subject to change.

Wednesday, February 6, 2019

7:00 am - 5:00 pm Registration
8:00 am - 4:00 pm  Committee Meetings
4:00 - 5:00 pm  First Timers Reception  
5:00 - 7:00 pm  Speed Dating
Benefiting Kids in a New Groove

7:00 - 9:00 pm

Welcome Reception


Thursday, February 7, 2019

7:00 am - 4:00 pm Registration
7:00 am - 4:00 pm Associate Marketplace
7:30 - 8:30 am Breakfast
8:30 - 8:45 am Welcome  
8:45 - 9:45 am

Opening General Session

Get to Yes Faster

Dean Minuto, Professional Training and Coaching

When you need to influence someone, you are asking yourself questions about them, anticipating both your and their needs, and attempting to understand their psychology. They are also trying to understand you, and find ground to work together. The Dean Minuto speaking experience will change how you understand and influence people, and get you to Yes!

9:45 - 10:10 am Networking Break
10:10 - 11:10 am

General Session

Decide: Work Smarter, Reduce Your Stress & Lead by Example

Steve McClatchy, President, Alleer Training & Consulting 

What shapes a person’s career and life and defines them as a leader? Their decisions. We all want to be more productive and deliver our best results. But doing this effectively and consistently over time is a significant challenge. Managing it all is hard, and leading in today’s hyper-paced world is even harder. Follow Steve’s no-nonsense and practical approach, and you’ll soon lead at your highest level of personal performance.

11:10 am - 12:00 pm
Concurrent Sessions

Get Onboard: Ensuring Long-Term Success for Your New Staff

Amy Lotz, MCI USA
Don Knox, Civica Management
Emily Petersen, AMPED
Kate Temple, Bostrom

Welcome onboard! Your AMC is growing and it seems like you are
welcoming new staff members almost every week but how do you make sure they are with you for years to come. Join a panel of your AMC colleagues to learn insights into successful onboarding.

We'll focus on:
- Onboarding versus orientation
- Setting realistic goals for day one to day 90
- Understanding the AMC model as well as the new client
- Developing a support system

And with our help, you'll be ready to start the process of creating a plan, developing the checklist of documents to complete and people to meet with and determining who is responsible for what part of the onboarding. 

Over 10-Year Period AMC-Managed Organizations Outperform Non-AMC-Managed Organizations Generating Operating Surpluses

Michael LoBue, LoBue & Majdalany Association Management

Presentation of methodology and results of 10-year longitudinal study
comparing the occurrence and effects of operating surpluses in two common association management models: AMC-managed associations, and associations that employ their own staff and resources.

Findings show that associations managed by AMCs consistently out-performed organizations not managed by AMCs in one important performance area: the generation of financial reserves.

The presentation will also explore those factors of the AMC model that might account for these results and engage the audience in how these factors can be examined in future studies.

12:00 - 1:10 pm
Networking Lunch
1:10 - 2:10 pm

General Session

Engagement Across Generations in the Workplace

Adam Smiley Poswolsky, Author

Millennials make up the majority of the world’s population, and will soon control the majority of its assets. Despite struggling with debt, recession, and the jobs crisis, millennials are not motivated by money. Rather, they are driven to make the world more compassionate, innovative, and sustainable. The Quarter-life Breakthrough will bring you closer to who you are, the types of people and experiences that make you come alive, and the change you want for the world. 

2:10 - 2:30 pm Networking Break
2:30 - 4:00 pm AMCs by Size!
Love the idea of networking with your peers but wish you had additional time to learn from company representatives that have successfully navigated the same challenges you are currently facing? This is your opportunity!

Emerging/Small (10 or Less Employees)*
Gregory Brooks, Executive Director/President, AMC Source 
Lane Velayo, CEO, Synergos, AMC

Medium (11-20 Employees)

Kevin Kruse, Senior Vice President and Legal Counsel, Diversified Management Services
Pam McKenna, President, McKenna Management, Inc.

Large (21- 49 Employees)*
John Dee, COO & CFO, Bostrom 
Bennett Napier, President and CEO, Partners in Association Management

Extra Large (50 or More Employees)
Tara Withington, Vice President, Executive Director, Inc.
Bob Lewis, Managing Partner & Group Head of Association Management, Interel US, Inc.

Associate Member Session
Jim Booth, Director of Operations & Business Development, FirstPoint Management Resources
Steve Genovesi, Executive Vice President, Visit Austin
Dori Jensen, Senior Director, Meeting & Convention Sales, Discover the Palm Beaches
Tabitha Wunderlich,Director, Worldwide Accounts,Hyatt Hotels Corporation

Account Executives
Jim Thompson, IOM, CAE, Vice President for Association Management, Capitol Hill Management Services, Inc.

*Associate Members are not permitted to attend AMCs by Size.  There is Associate Member specific programming that is being offered at the same time.

5:15 - 7:30 pm 

Evening Reception at Antone’s
305 E 5th St, Austin, TX 78701

Sponsored by: 

Friday, February 8, 2019

7:30 am - 2:00 pm Registration
8:00 am - 3:00 pm Associate Market Place
8:00 - 9:00 am Breakfast
9:00 - 9:30 am  Annual Business Meeting
9:30 - 10:30 am

General Session

Change Leadership - Building Capacity

Nancy Dunleavy, Founder & CEO, Dunleavy & Associates
Do you have the bandwidth for change? As leaders, we are called upon to be strategists and catalysts but too often find ourselves feeling that there is just “not enough” (time, energy, talent) to fully embrace change management. Building capacity can mitigate risk and actually become a strategic advantage. Nancy Dunleavy will share lessons learned and lessons taught based on her 30 + years of organizational leadership and “capacity-building” for organizations.

10:30 - 10:45 am Networking Break
10:45 - 11:35 am 

Panel Discussion


Opportunities and Pitfalls of the External ED Model

Michael Deese, Howe & Hutton, Ltd. 

Mark Engle, Association Management Company
John Francis, The Harrington Company
Jenny Faucher, Managing Matters
Lynda Patterson, AMPED

The External ED trend is not going away any time soon. There are more and more association Boards seeking this approach and we are going to have to learn how to successfully incorporate these relationships into our business model. Hear about real life scenarios from a panel of experienced owners regarding the opportunities and pitfalls of working with a Board hired ED. Learn from these examples and bring your own to share.

11:35 am - 1:00 pm Lunch
1:00 - 2:00 pm 

Concurrent Sessions

A.R.M.E.D. – How to Attract, Recruit, Mentor, Evolve, and Develop the Next Generation of Leaders for Corporations and Associations

Mary Kelly, Productive Leaders

By 2020, millennials will be 50% of the American workforce. That number
jumps to 75% by 2025. Is your organization attracting and keeping the talent you need to lead into the future? Do you have a succession plan for your senior people? Thousands of human resource directors are struggling to fill the 6 million vacant job opportunities in the US as competitors race for employees. Once they are hired, how do you keep them? How can you ensure that your employees are ready for upcoming roles and responsibilities?

In this highly interactive session, Mary discusses how to Attract talent by being attractive to current and prospective team members, how to Recruit the right people, how to Mentor and manage emerging employees, how to Evolve, structurally and culturally to stay relevant, and how to Develop the next tier of talent for future success.

Disruptive Innovation – Design Thinking for Association Sustainability

MaryAnne Bobrow, CAE, CMP, CMM, Bobrow Associates, Inc. 

Molly C. Marsh, CMP, AMR Management Services


Harvard Business School’s, Clayton Christensen, the creator of disruptive innovation defines his theory as when a smaller company with fewer resources can unseat an established, successful business by targeting segments of the market that have been neglected by the incumbent.” Christensen’s theory has long been associated with technology innovation (think Blockbuster and Netflix) but the principles of disruptive innovation can apply to other industries as well, including professional development – a major non-dues revenue source for associations.

To remain relevant to their members and strategic partners, the status quo isn’t enough. Introducing design-thinking and other innovation-driving approaches to association leadership will drive an association’s sustainability and success into the future. Explore one AMC’s approach to incorporating human-centered design and learn how to apply the principles of disruptive innovation for your organization.

Through this session, participants will:
• Recognize the impact and implications of the Disruptive Innovation theory for professional associations.
• Identify and discuss opportunities to enhance value to association clients through design-thinking.
• Explore opportunities to introduce Disruptive Innovation in their organizations.

Building a Culture of Foresight in Your Organization

Susan Robertson, ASAE 

The ASAE ForesightWorks project is a deliberate, evidence-based research initiative and emerging line of products designed to be the association executive’s partner in environmental scanning and planning for change. The project’s mission is to create a culture of foresight in associations, not only by providing major trend analyses but also tools and processes needed to practice scanning on your own.

2:00 - 2:30 pm  Networking Break 
2:30 - 4:00 pm 

Closing Session  

Culture by Design

David Friedman, Founder & CEO, High Performing Culture

World-class organizations have long recognized the powerful influence their cultures have on the performance of their people, and by extension, the performance of their companies. Not surprisingly, while most organizations allow their cultures to evolve naturally, top-performing ones don’t leave this to chance. Instead, they’re amazingly intentional about how they create and drive the culture they want to have. How they do it is the topic of this program.

4:30 - 6:00 pm

Closing Reception 
Hosted by: Hilton Austin, The Reverbery 500 E 4th St, Austin, TX 78701


The following AMC Institute Members serve on the 2019 Annual Committee and all AMC Members also serve as a session chair.


Committee Chair
Marilyn Jansen, Association Management Center

Committee Members
Ruth Abrahamson, Base Consulting and Management, Inc.
Linda Atkins, Visit Austin
Jim Booth, FirstPoint Management Resources
Amanda Bowen, Nancy D. Stephens & Associates, LLC
Taylor Fernley, Fernley & Fernley, Inc.

Steve Genovesi, Visit Austin
Mary Kay Hackley, Visit Austin
Molly Lopez, MS, CAE, Association Management, Ltd.
James Thompson, Capitol Hill Management Services, Inc.
Michelle Tidwell, Parthenon Management Group, LLC
Sarah Timm, CAE, CMP-HC, Parthenon Management Group
Yvonne vanDinther, Navigate
Robert Waller, CAE, Association Headquarters, Inc.
Karen Wesloh, CAE, CMP, The Harrington Company








Austin welcomes you and all visitors with a large number of entertainment options and unique attractions. Hundreds of music venues have earned Austin the title of "Live Music Capital of the World." Abundant sunshine and beautiful natural surroundings entice nature lovers and outdoor enthusiasts. 

Over 1,900 bands and performing artists call the Austin area home, performing in hundreds of venues throughout the city. Your visit won't be complete without at least a stroll down the famed Sixth Street where almost 200 musical acts appear every night of the week.  Austin's temperate climate offers year-round opportunities to enjoy the outdoors.  With award-winning resorts, museums and cultural venues, our city will entice with enough attractions to make you immediately begin planning your return trip.



Contact Heather Koolmeyer, Memberships & Meetings Coordinator at hkoolmeyer@amcinstitute.org or +1.703.570-8955.


AMCI Partners

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