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Association Day AMC Focused Education
Monday, May 14, 2018, 10:00 AM – 12:30 PM
Sheraton Frankfurt Airport – SkyLoft Room

Sponsored by:

"We are delighted to have the opportunity to partner once again with IMEX to provide exclusive association management company focused education on IMEX Association Day.  We have assembled a powerful lineup of thought leaders to facilitate the transfer of knowledge based on years of experience working in the association management company industry.” 
Tina Wehmeir, CMP, CAE
CEO, AMC Institute


10:00 AM – 11:15 AM

Finding Your Competitive Edge by Renate Kenter


Click here to download the presentation.

It’s challenging enough to keep up with relentless information on trends, impacts, and predictions. Successful businesses also need to find the nuggets from within those that keep them one step ahead. Start your morning with a cup of great coffee and a unique opportunity to explore and design your future. Look at what’s happening now, imagine what the future could hold, and learn how to navigate those possibilities through strategic scenario planning. 

AMC Institute is kicking off IMEX Association Day with a provocative look where you should focus to ensure you are ready now to make better decisions today for your tomorrow. Participants can apply insights gleaned from this session in our second session to help build a stronger value proposition for your business. 


Click here to see the top 10 takeaways from the session.

About Renate: A political scientist and graduate of the University of Amsterdam, Renate has been a strategy consultant, facilitator and trainer at De Ruijter Strategy since 2005. She has extensive experience in designing and facilitating scenario-to-strategy trajectories in both the public and private sectors (including municipalities, ministries, trade associations and educational institutions). 

11:15 AM – 12:30 PM

The AMC Model Value Proposition: Defining The Best Reasons to Choose an AMC by Susan Iris


Click here to download the presentation.

Whether your firm is providing full or outsourced association management services, understanding how to communicate the ‘why’ and ‘how’ of the benefits of the managed services model is a crucial factor in the decision-making process.

Join AMC Institute leaders in a highly interactive session that will help participants identify client pain points and develop proven pain relievers that showcase how using the model provides unique solutions to association challenges.

AMCI will also share some of the key messages and research that validate the effectiveness of the AMC model, which can be applied to build your business case.

About Susan: Susan is a recognized innovator with broad-based expertise in executive management, marketing, sales, and operations. She had global accountability at the Canadian Tourism Commission (CTC) for brand marketing, business development, media and public relations, and private/public sector partnerships to increase and extend the corporation’s investment. 

AMCI Partners

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