Home   |   Print Page   |   Contact Us   |   Sign In   |   Register
AMCI Marketing Research
Share |

To advance awareness of and interest in the AMC model through valid and credible data, AMCI is committed to an ongoing research program with cyclical focus on client needs and opportunities, model strengths and benefits, the overall impact and influence of our industry, and association management trends and solutions provided by the model. 


Our most current research includes full studies, findings, analysis, and resulting insights as well as supporting marketing materials. In this section you will find: 


·               Infographic – key marketing messages (2017) 

·               AMC Model Presentation Template (2017)

·               AMC Industry Impact (2016) – to be conducted every other year

·               Model strengths/benefits full study and analysis (2015/2016)

·               Supporting Infographic (2015/2016)

·               Client journey/behavior full study and analysis (2015)


AMC-Management Model Continues to Outperform

The results are in – AMC-management model generated more consistent operating surpluses and grew reserves to a greater extent between 2006 and 2015 than did the non-AMC-model (i.e., directly employed staff and full financial responsibility for occupancy and capital costs). A complete report of the findings, methodology and list of organizations studied are in: “AMC-Managed Organizations Generate Operating Surpluses More Consistently over 10-Year Study Period Than Organizations Not Managed by AMCs.” The data analyzed was all extracted from each organization’s 990 filings over the 10-year period. Click here for the full article.


Marketing the AMC Model to Potential Clients: Infographic

Research done by AMCI over the last two years tells a strong story on the positive impact of the AMC model for associations. In order to support our members’ business development efforts, we have created an infographic that highlights the significant proof points that underscore the effectiveness of the model.

The infographic is available here and focuses on the value proposition, financial strength and industry impact of the AMC model, providing relevant statistics and key messages.


AMC Model Presentation

AMC Institute has conducted and released several insightful studies over the past couple of years that help demonstrate the effectiveness, reach, and impact of the AMC model. We heard from several members that the research findings would be even more helpful in a presentation format that could be used in part or whole to message and position the value of the model to potential clients. We thought it was a great idea – so a powerpoint has been created for members-only.

AMC Model Presentation Template

2016 AMC Institute Member Impact Study

Key Findings

AMCI’s ongoing commitment to driving awareness and reinforcing the advantages of the AMC model has led to the Institute’s most comprehensive effort to date to quantify the scope and influence of our industry and our members. Under the Board’s direction and led by task force co-chairs John Dee and Denise Jackson, AMCI launched its first in-depth study of the impact of our sector.  This survey will be conducted annually.

Click here for more information.

Click here for aggregate findings.


2016 AMCI Inforgraphic

AMCs: A Model for Success


AMC-managed Nonprofits

Outpace Sector Growth

Associations are finding that AMCs can offer a better return and more value delivered to their members. New research by Dr. James Gaskin shows more c6 and c3 organizations using the AMC model.

Click here for more information.

2014 AMCI Preception Survey

Key Findings

The 2014 AMC Institute Perception Survey was conducted in order to quantify the opinions and knowledge levels of various stakeholders in the association community with regard to the association management company (AMC) model.  

The ultimate purpose of the study was to obtain results that could be used by AMC Institute leadership to create, develop and refine marketing strategies that will increase awareness and use of the AMC management model.

Click here to read the full report.

AMCI Partners

Powered by YourMembership  ::  Legal