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Association Management Companies Fact Sheet

Association management companies, or AMCs, are for-profit businesses that manage associations to help them grow and prosper. They offer the expertise, staffing and resources that allow professional societies, trade groups, not-for-profits and philanthropic organizations to effectively manage day-to-day operations and advance their long-term goals. AMCs deliver high levels of expertise and accountability so that associations can continue to increase their value and relevance to members.

AMCs provide their clients with unparalleled flexibility, agility and financial advantages, which makes the AMC model a good alternative for managing many nonprofit organizations.

There are two primary models for working with AMCs:
Full Service: Delivery of turnkey management for all operating disciplines (ranging from membership, marketing and policy development to legal and risk management) and daily operations (including staffing, office space, equipment, contracts, technologies and member services).

Outsourced Services: Delivery of extra support in one or more areas of operations, including: membership services; strategic planning; meetings, conventions, expositions and trade shows; financial management and administration; legal counsel; education and certification; public relations and marketing; web communications and social media; public policy and lobbying; publications; research; and international services.


AMCs offer a wide array of benefits and advantages, including:

Operational and Staffing Benefits:

  • Customized staff and services
  • Broad spectrum of expertise
  • Day-to-day and ongoing staff management
  • Improved staffing and resource allocation
  • Proven best management practices and best-of-class resources and technologies

Financial/Business Benefits:

  • Efficiencies derived from leveraging shared resources
  • Improved buying power
  • Reduced business risks

Long-Term Benefits:

  • Greater member satisfaction resulting from the professionalism and responsiveness of staff
  • Freedom from daily operations that allows Boards to maintain their focus on mission and strategy
  • Integration of innovative strategies and ideas
  • Scalability to accommodate organization growth or contraction over time
About AMC Institute

AMC Institute advances professionalism and high industry standards for association management companies. We provide expert support and resources to drive new business to our members and keep them in the forefront of emerging trends and knowledge. We champion accreditation to promote industry best practices. We also create educational and networking opportunities for AMCs to engage and learn from each other.

The AMC Institute represents over 180 association management companies that manage over 1,800 associations full-time and nearly 900 on a project basis. The total budget for associations managed by AMC Institute members is more than $1 billion.

Greg Schultz
AMC Institute Board President

Greg Schultz has been the driving force behind innovative and successful strategies and programs for association growth for more than 30 years. With Kellen, Greg creates invested, results-driven client teams, providing Kellen vision and strategies for growth to Kellen clients and staff teams, and market analysis and business development.

Greg began his career in 1984 as a writer and editor for trade journals with an association management company. In 1991 he and John Waxman bought the firm and renamed it The Sherwood Group. The Sherwood Group merged with Kellen in 2015.

Greg has served as the chief staff executive for a number of organizations, including founding executive director and marketing strategist for the International Society for Stem Cell Research, setting a course for the organization’s growth from a startup to the international focal point for the field.

Greg is the Chair of the Association Management Company Institute (AMCI). He has chaired several AMCI committees, including Market Expansion and Membership Development. He has served as a board member on the American Society of Association Executives’ Association Management Section Council. Send any inquiries for Greg Schultz to president@amcinstitute.org.

Tina Wehmeir
Chief Executive Officer of AMC Institute

She oversees the complete management of AMC Institute. With more than 20 years of experience in the association/hospitality arena, Ms. Wehmeir has an extensive background that has provided a solid senior level experience in management, leadership, marketing and the fostering of key industry relationships.

Formerly she was the Senior Vice President of International Food Technologists (IFT) and Chief Development Officer of Feeding Tomorrow, the Foundation of IFT. She served as Managing Partner of Talley Management Group, Inc., and was also the Executive Director for Canadian Tourism Commission (CTC). Additionally she was the Vice President of Industry Relations for Gaylord Hotels and held the position of Executive Director of Global Sales Offices for Walt Disney Parks & Resorts. Tina began her career with Loews Hotels and held various marketing and sales positions in the United States.

Tina is also an active leader in a host of association organizations, including the American Society of Association Executives (ASAE): The Center for Association Leadership. She serves on the Board of Trustees of the Foundation for the Professional Convention Management Association (PCMA) and on the Board of Directors for the Convention Council Industry (CIC).

Send any inquiries for Tina Wehmeir to: twehmeir@amcinstitute.org


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