AccessInvitation-only, liveHosted by AMC Institute
Context
The ground was already shifting
Clients expect more for less. The traditional dues model is under pressure. Good people
are harder to find and harder to keep. And association buyers are more sophisticated
than they have ever been.
AI is the accelerant. It hands associations — and leaner competitors —
the means to do more of the work themselves, faster and more cheaply. An association
that once needed a full-service AMC can now automate parts of what it used to pay for.
It will not arrive with a bang. It looks like a client who renews for less. A tender
lost on price. A service line that quietly dries up.
The best way to understand any of this is to watch it happen.
Built live, in the room
Julian builds it in front of you
No PowerPoint. No case studies. No “here is what might be possible in three years”.
Julian Moore opens a laptop and builds working AI tools in front of the room, in
minutes — not demonstrations prepared earlier, but built live, on the day, in
response to what is in the room. Julian has run an AMC himself, so what he builds is
the work your firm does every week.
Member services on the phone
An agent that handles renewals, answers queries, takes calls and updates records
around the clock — and is indistinguishable from a person.
Outbound sales calls
Agents chasing renewals, winning back lapsed members and following up leads. Fully
personalised, in any language.
Workflows that take the hours — and the headcount — out of the numbers.
Communications
Newsletters, social content, and complex technical or regulatory material turned
into something members will actually read.
Event delivery
Registration, delegate enquiries, speaker coordination and program logistics. The
event still happens — it just needs a fraction of the hours.
Certification and accreditation
Applications assessed, documents verified, renewals chased. End to end.
A custom AMS layer
Built from tools an association already owns, linking finance, email and document
storage into one live workspace.
None of this is theoretical. It exists today, it is commercially available, and it takes
minutes rather than months.
The commercial case
Here is the part worth showing up for
Most associations are not doing this themselves. Yet. But they will want to. It only
takes one association in a sector answering member calls at two in the morning, or
turning around a board pack in an afternoon, before the others notice. Boards start
asking. Members start expecting it.
Someone is going to deliver that for them. The only question is who.
01
A new service line
Sold to clients already asking for it — who would rather buy it from a partner who
knows their organisation.
02
Better margin
On the work you already do, because delivery cost drops while the fee does not have to.
03
Capacity without headcount
Take on more clients without the hiring problem that usually comes with them.
04
A stickier relationship
You become the firm that made them modern.
05
A real differentiator
In tender, at a time when most bids look much the same on paper.
The firms that move first will not just protect their position. They will sell something
their clients cannot easily get anywhere else.
Sector research program
What it means for your firm — and where you come in
Everyone in the room will leave with the same question:
will my firm still be competitive in five years?
Right now, nobody can answer it with much more than instinct. AMCs are making
significant calls — on pricing, hiring, technology and which services to back — with no
shared picture of where the model is heading or what clients will pay for next.
AMC Institute has set out to fix that: a sector-wide research program, run
independently, that will tell you what associations actually want, how other firms are
adapting, and where yours sits against them.
This session is where it starts
Belinda Moore will walk you through what is planned, what you get back, and how the firms
in the room can shape it.
The window is open. But it is not open indefinitely.
What you will leave with
A clear view of what AI can do for your firm's productivity, profitability and client
outcomes — today, not eventually.
Specific things you can act on the same week.
A view of where the AMC model is heading, and what it means for how you price, staff
and position.
The chance to shape the sector research — and to decide whether your firm takes part.
The final third of the session is yours for questions.
Who should be in the room
This session has been designed for the leaders and key staff of AMC firms. Bring as many
of your team as you can.
The value multiplies when the people who make pricing, service, technology and hiring
decisions all see the same thing at the same time.
Why it has to be live
Nothing is prepared in advance. What Julian builds is built in response to the firms in
the room, and the final third belongs to your questions. That only works if you are
there — so hold the time and bring your team.
Your presenters
Julian Moore
Applied AI Specialist Strategic Membership Solutions
Julian is an expert in the practical application of AI across associations,
businesses and nonprofits. He has run a successful AMC in the UK, so he understands
the operating model from the inside — the margins, the client relationships and the
pressure points. He now shows organisations how to embed AI into everyday
operations, from automating workflows to member engagement and new revenue. He is
best known for his trademark live demonstrations, where working tools are built in
front of the audience in minutes.
Belinda Moore
Director Strategic Membership Solutions
Belinda has spent more than 30 years helping associations worldwide navigate complex
challenges — across membership transformation, strategic planning, research and AI.
A committed researcher, she regularly undertakes projects that uncover emerging
trends across the association sector, and her work is known for turning evidence
into practical, step-by-step strategies organisations can act on. She is the author
of numerous books and whitepapers, including Ready or Not, and is the
editor of the Associations Evolve Journal.
Register
Take your seat in the room
Monday 2 November 2026
4:00pm ET / 3:00pm CT / 2:00pm MT / 1:00pm PT
90 minutes · online · live only
Invitation-only, hosted by AMC Institute
Each attendee registers individually, so everyone gets their own joining link — forward
this page to the colleagues you want in the room.
Confirm your firm's places
Registration takes a minute. Add each colleague you want in the room — every attendee
receives their own joining link.
One registration per attendee, so nobody misses the link
A calendar hold for Monday 2 November lands in your inbox
