Opportunity in Disruption
August 9-10, 2019
Greater Columbus Convention Center
Columbus, OH

Join us for the 2019 AMCs Engaged! Conference Friday, August 9 and Saturday, August 10, 2019 in Columbus, OH!

AMCs Engaged! is tailored to meet the unique challenges of the AMC community and help professionals prepare for
the changing business landscape. Whether you're part of the leadership team of an experienced association
management company, a new owner navigating the first few years, or an entrepreneur investigating the strengths of
the AMC model, you can join your peers for a day and a half deep-diving into current trends and topics impacting
the AMC community. During the sessions, hear about potential future trends, brand forethought, and best-practice
company experiences. Your time will be enhanced by making connections with other professionals that provide
management solutions. See below for more information about registration, housing, and the program.

AMCs Engaged! meeting is offered as a focused, day and a half pre-conference   program prior to the ASAE Annual Meeting. This collaboration provides   educational and networking opportunities that are not available through other   sources and allows AMC members to gain insightful knowledge and make   contacts that provide value year round. If you are planning to attend ASAEs   Annual Meeting, you will need to register separately on their website. Don’t   forget to stop by and visit AMCI at booth 609 on the exhibitor show floor!

Registration is onsite at this time.

*If you are with an Association Management Company that is not a member of the AMC Institute, please contact Heather Koolmeyer at [email protected] or 703-570-8955 to register for AMCs Engaged!  

Please note: Vendors/suppliers who are not members of AMCI are not permitted to attend AMCs Engaged!

CANCELLATION

The refund policy is as follows:
Cancellations received 60 days prior to meeting date will receive a full refund minus a $75 handling fee. 
Cancellations received 59-30 days prior to the meeting date will receive a 50% refund.
Cancellations received less than 30 days prior to the meeting date or cancellations received during the meeting are not refundable.

To cancel a registration, please e-mail Heather Koolmeyer at [email protected].

HOUSING

ASAE has several room blocks with a variety of hotels near the Greater Columbus Convention Center.
To book your hotel stay within the ASAE room block, click here.

LOCATION

Greater Columbus Convention Center
400 N High St
Columbus, OH 43215

PROGRAM(subject to change)

FRIDAY - AUGUST 9, 2019

Time	Event
1:00 - 5:00 PM	Registration
2:00 - 5:00 PM	General Session Tidal Wave of RFPs – Are You Ready to Swim or Will You Sink? Jaime Nolan, CAE, Skip Rock Consulting During this facilitated discussion, we will look at:  • Trends with RFPs – Frequency and Turnaround Times • New Requests from Search Committees and/or Search Consultants including questions on financial stability of the AMC  • How will the anticipated CEO transitions impact the frequency of RFPs • Quickly sizing up an RFP and whether it is a good fit for your firm – what are core criteria that AMC’s can use to evaluable “Bid or No Bid” 3.0 CAE Credit Hours: Domain 3: Administration; Subdomain F: Business Planning

SATURDAY - AUGUST 10, 2019

Time	Event
6:30 AM - 3:00 PM	Registration
7:00 - 7:30 AM	Breakfast
7:30 - 7:45 AM	Welcome and Introductions
7:45 - 9:15 AM	Keynote Speaker  - You Have Eight Seconds, Go! Debra Jasper, Ph.D, Founder and CEO of Mindset Digital Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digitally savvy clients. But simply recognizing this isn’t enough. You need to understand what smart organizations are doing to earn clients’ attention and loyalty. This fast moving session, led by international keynote speaker, Dr. Debra Jasper, founder of Mindset Digital, will show you not just what's now, but what's next, including AI, charming bots and more.  1.5 CAE Credit Hours: Domain 3: Administration; Subdomain F: Business Planning
9:15 - 9:45 AM	Break
9:45 - 10:45 AM	Disruption, Change, Harmonization and Opportunity for AMCs  Moderator: Greg Schultz, CAE, EVP, Kellen Speakers: Robert Gilbert, CHME, CHA, President and CEO, HSMAI JP Guilbault, President and CEO, Community Brands  Doreen Burse, Vice President, Global Sales, Marriott International  AMCs are the new model for association management. How are we dealing with change within our organizations? What are the major disruptors in our space that will impact ability to scale, deliver results and thrive? 1 CAE Credit Hour: Domain 1: Organizational Management; Subdomain  A: General Management
10:45 AM - 12:00 PM	Creating, Curating and Promoting Your Content Speaker: Susan Iris, navigate  We will review best practices in content development and promotion campaigns, focusing on how to bring your organization’s brand to life and effectively engage with your target audiences.  1.25 CAE Credit Hour: Domain 1: Organizational Management; Subdomain  B: Branding and Positioning
12:00 - 12:15 PM	Move Break/Lunch
12:15 - 12:30 PM	ASAE Update John Graham, FASAE, CAE, President & CEO, ASAE Patricia Blake, FASAE, CAE, Chair-Elect, ASAE/Chair, ASAE Foundation, CEO, Heart Rhythm Society
12:00 - 1:30 PM	Lunch and Keynote Speaker   Archie M. Griffin Born at University Hospital nearly in the shadow of Ohio Stadium, Archie Griffin has been a Buckeye his whole life.  After serving for 11 years as president and CEO of The Ohio State University Alumni Association, Griffin stepped back in 2015 to a consultant role as senior advisor in the Office of Advancement at Ohio State. During his tenure leading the OSUAA, Griffin led an expanded effort to embrace young alumni and began initiatives focusing on career assistance and establishing an Office of Volunteer Relations. Known to the world as the only two-time winner of the Heisman Trophy, Griffin is also one of select group of Buckeyes to be named a three-time All American during his playing days from 1972-1975. A member of the National Football Foundation & College Hall of Fame and current board of directors, Griffin is a member of the Rose Bowl Hall of Fame, and was named the All-Century Player by the Tournament of Roses Association during the centennial celebration of the Rose Bowl in 2014. Griffin is one of two players in NCAA history to start in four Rose Bowls. Following his storied career at Ohio State, Griffin graduated from Ohio State in 1976 with a degree in industrial relations. He was a first-round draft choice of the Cincinnati Bengals, where he served as co-captain and played for seven seasons. He returned to Ohio State in 1984, and rose to become associate director of athletics for sports before taking the leadership position at the Ohio State University Alumni Association. Playing under the legendary Ohio State coach Woody Hayes, Griffin learned the life lesson of paying forward in life, devoting countless hours to philanthropic causes. At Ohio State, Griffin created the Archie Griffin Scholarship Fund, which benefits Ohio State’s Olympic sports programs. In the central Ohio community, The Archie and Bonita Griffin Foundation Fund helps develop sports, educational, and travel programs for youth as they inspire the next generation to dream big. Griffin has three children: Anthony, Andre, and Adam as well as three grandchildren. Archie and his spouse, Bonita, split their time between a home in Westerville, Ohio and another home in Florida. Locally, Griffin has been inducted into the Ohio High School Athletic Association Circle of Champions, which recognizes former high school student athletes who have demonstrated outstanding character and accomplishments on and off the field. He was inducted to the National Federation of State High School Association Hall of Fame in 1996. He was also honored in May 2015 to be the commencement speaker during spring graduation ceremonies at Ohio State. Legendary Ohio State football coach Wayne Woodrow Hayes famously said of Archie Griffin, “He's a better young man than he is a football player, and he's the best football player I've ever seen.” A sought-after speaker and humanitarian, Griffin serves on many boards and foundations. He has been a Director of Abercrombie & Fitch Co. since 2000. Mr. Griffin serves as a Director of Motorists Mutual Insurance Company, and Member of the board of directors for The Columbus Youth Foundation, and the Ohio Auto Club. Sponsored by:
1:30 - 1:45 PM	Move Break
1:45 - 3:00 PM	AMCs by Size! Discuss what's on your mind with your peers during these facilitated networking breakouts! *We respectfully ask that you attend the AMCs by Size session that correlates to your current firm size ONLY. AMCs by Size is only for AMC members. Associate members are asked to refrain from attending.  1.25 CAE Credit Hour: Domain 2: Leadership; Subdomain A: General Leadership  Emerging/Small (Less than 10 Employees) Shari Bricks, CMP, Bond Association Management Constance Wrigley-Thomas, CAE, Essentient Association Management Medium (11-20 Employees) Ruth Abrahamson, Base Consulting and Management, Inc. Ben Markens, The Markens Group, Inc. Large (21-49 Employees) Lynda Patterson, FASAE, CAE, President and Owner, AMPED Association Management Leslie Murphy, FASAE, CAE, Raybourn Group International, Inc. Extra Large (50 or More Employees) Nick Ruffin, CAE, AMR Management Services  Mike Dwyer, CAE, Association Headquarters  Account Executives JJ Colburn, CAE, President & Partner, Strategic Association Management
3:00 - 3:30 PM	Networking Break
3:30 - 4:30 PM	Social Selling: Is Your AMC Promoting Your Talents as a Key Value? Speaker: Erin Fuller, FASAE, MPA, CAE, MCI USA Building off of Debra Jasper’s presentation, we will explore ways that AMC leaders can encourage their staff to promote their work, engagement and passion for associations via social media, leading to higher exposure of the model and your company’s partnerships. 1.25 CAE Credit Hour: Domain 1: Organizational Management; Subdomain  B: Branding and Positioning
5:00 - 6:30 PM	AMCs Enaged! Reception Hosted by:

SPONSORS

Thank you to our 2019 AMCs Engaged! sponsors!

QUESTIONS

Contact Heather Koolmeyer at [email protected] or +1.703-570-8955.