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Case Study:
Learn How Management Solutions Plus (MSP)
Helped Their Trade Association Client Grow
By Helping Them Manage Their Finances

The association needed help with its budget, specifically a lack
of sufficient reserves. Upon joining MSP, they quickly moved to create
a plan to make the association more financially stable.

The Challenge
The Challenge

MSP began by reviewing the financials and found several challenges right away.

  • Most of the funds came from membership dues and annual convention attendance.
  • They were dependent on one area to generate a significant portion of their income.
  • There was underutilization of publications, certifications, and online learning.
  • They were undercharging for their most valuable products and services.

The Process

Working with the trade association's board of directors and volunteers to pursue growth, MSP quickly developed a plan to raise price strategy incrementally.

At the same time, they worked to promote all of their programs and services more effectively. To increase reserves, a financial investments policy was also implemented.

The Results
from dues
20%
from events
40%
from advertising
25%
from their bookstore, certification, and others
15%

20%

from dues

40%

from events

25%

from advertising

15%

from their bookstore, certification, and others

Transitioning from $900,000 to a $2M organization with reserves going from
$75,000 to $1.5M, the association can now invest in the future. It can now
focus on developing new programs and services, bringing more value to
members while remaining financially stable.

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