Digital Badge Specialist Program

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 become a recognized expert 

AMCI’s Digital Badge Specialist program will elevate your proficiency in management areas essential to operating successfully in the AMC environment.

Are you ready to: 

  • Accelerate your career journey?
  • Gain insight and knowledge from top thought leaders in our industry?
  • Improve your job performance and serve your clients better?
This training has been specially developed to fast-track your career, optimize your learning investment, and give top talent a competitive edge. Designed to help rising executives master necessary skills, AMCI’s latest offering provides education AMC professionals can’t get anywhere else. Digital badge courses include:
  • Finance & Accounting – From financial reports and management to tax and legal implications to budgeting, this course covers all the basic essentials for anyone operating in the AMC environment. Learning Objectives include:
    • Provide AMC professionals with a basic understanding of the concepts of non-profit status, volunteer fiduciary responsibilities, and any financially related board governance issues.
    • Provide AMC professionals with a basic understanding of association/client budgeting basics and processes.
    • Provide AMC professionals with a basic understanding of tax and other compliance related obligations of associations/clients.
  • Membership – Develop a deeper understanding of membership recruitment, retention, and member engagement. Through this course you will learn to help clients define member value, collect and use member data, acquire new tips for membership marketing campaigns, make better use of technology, and improve membership promotion. Learning Objectives include:
    • Identify the framework for helping clients research, develop and communicate membership value/proposition.
    • Learn techniques to help clients create membership recruitment and retention campaigns and membership promotion strategies.
    • Improve understanding of various legal aspects of membership management including information privacy and security, expulsion, membership meetings, etc.

  • Leadership/Governance Designed to help you better understand the role of an Executive Director/Client Lead, you will be able to identify the personal skills and leadership traits needed to be your most effective. You will also gain knowledge of Board governance, policies, and best practices that can be immediately applied. Learning Objectives include:
    • Understand the general knowledge needed to serve as an association Executive Director.
    • Understand what AMC Management looks for when placing Executive Directors/leads.
    • Recognize the benefits of working in an AMC
    • Understand how development and implementation of good governance practices are necessary and critical to ensure Boards can perform their Duties of Care, Loyalty and Obedience.
  • Meetings & Events – This course provides novice and experienced AMC professionals the opportunity to gain a broad understanding of the ins and outs of designing, planning, and implementing an event and how to effectively manage meetings. Learning Objectives include:
    • Outline various formats of meetings and events and explain when each format is best utilized.
    • Explain how the AMC model benefits an association's meetings and events
    • Understand budget development that includes the major revenue and expense categories of  meetings and events.
    • Explain the role(s) of live event vendors including exhibition companies, and audio/visual and décor companies.
  • Credentialing & Education – Coming late-September.
  • Marketing & Communications – Coming late-September.

Stay tuned for updates on these modules! 

Each badge is fully online and allows participants to learn at their own pace and in a timeframe most convenient for them. The multi-format content is delivered through instructional video presentations and digital workbooks. Each of the six specialist areas includes a list of resources, interviews with subject matter experts, and a final quiz to confirm successful completion. You can estimate it will take approximately 3 hours to attain a badge. 

Each badge qualifies for 2 credits toward your CAE certification/re-certification.

Click here for a sample of what to expect.

To start your learning journey click here.

  Member Non-Member
Individual Badge Module $495/badge $595/badge
Bundle (2 badges)* $895 $995

* Badges may be the same badge for two people, or two different badges for one person.

Participants looking to purchase the badges, should ensure the purchase is completed on their AMC Institute profile log-in, which will help to maintain accurate CEU and purchase records.  If you are unsure if you have an account with AMC Institute or need to create an account, please email [email protected].  

Purchase the badge program here!

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