Recently, at the Virginia Society of Association Executives (VSAE), AMC Summit in Fredericksburg, VA, attendees were treated to a forward-looking panel discussion featuring three powerhouse voices in the Association Management Company (AMC) space: Carrie Hartin (President, MCI USA). Jeanne Sheehy (Chief Marketing Officer, Bostrom, and Tina Wehmeir (President & CEO, AMC Institute). The session, titled “Forward Focus: Impact of Association Trends on AMCs” offered a candid, interactive look at the trends shaping the AMC model and the broader association landscape.
A Vision for Growth
Tina Wehmeir opened the session by sharing AMCI Institute’s bold initiative to grow AMC-managed associations to 50% by 2050. Backed by a robust digital marketing campaign and strategic outreach, this vision is already gaining traction, with increased website traffic, new member engagement, and a growing awareness of the AMC value proposition.